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Aggregator

White label bonanza as aggregators look to differentiate

by Annie Kane7 minute read
White label bonanza as aggregators look to differentiate

ANALYSIS As competition among the aggregators heats up, more groups are looking to differentiate through new white label offerings and expanding product range.

The past few years have seen the number of aggregation groups decrease — as many companies merged forces (for example, Mortgage Choice and Smartline) or acquired competitors (as Loan Market Group did with PLAN, Choice and FAST and Lendi Group did with Aussie). 

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