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The association’s consumer campaign has reportedly reached around 4 million people, driving stronger engagement with MFAA-accredited brokers.
The Mortgage and Finance Association of Australia (MFAA) has hailed the success of its 2025 consumer campaign for increasing the visibility of the trade body’s accredited brokers and connecting more Australians with brokers.
Running from 29 May to 31 July, the campaign focused on three consumer groups: first home buyers aged 25 to 44, investors aged 30 to 49, and home owners considering refinancing.
Targeting advertising through a mix of stills, carousels, and short-form videos was rolled out, targeting new home buyers and property investors and directing them to a “Find an MFAA Accredited Broker” webpage, allowing users to search for one of the association’s 16,000 members based on geographic location.
In total, the consumer campaign reached an estimated 3.9 million people in total and delivered more than 21.4 million impressions across Facebook, Google Display Network, YouTube, and LiSTNR.
Facebook was among the channels, generating more than 34,000 link clicks and performing particularly well among first home buyers aged 25 to 44.
Google Display Network delivered click-through rates of up to 10.4 per cent for refinancing and investor campaigns, with strong cost efficiency.
YouTube achieved high video engagement, with more than 65 per cent of viewers watching to the end.
LiSTNR (an Australian digital audio platform offering live radio, podcasts, curated music stations, and news content) extended reach through more than 737,000 audio impressions, including placement in content relevant to financial decision-makers.
According to the association, the “Find an MFAA Accredited Broker” search page received over 324,000 visits during the campaign period, with consumers spending on average 53 seconds on the site, indicating a strong level of interest and intent, according to the MFAA.
MFAA CEO Anja Pannek said the campaign reflected the association’s ongoing commitment to its members.
“We are proud to showcase the professionalism and expertise of MFAA brokers to Australians,” Pannek said.
“Our members play a vital role in helping people achieve their property goals. This campaign is about making sure consumers recognise the professionals who can guide them through some of their most significant financial decisions.”
Pannek hinted at future initiatives to boost engagement: “We have seen incredible traction with this campaign – it’s bold and distinctive. Importantly, promotion of our broker members will continue. We have future campaigns in the works.”
The MFAA campaign coincides with similar recently launched consumer-facing initiatives promoting broker services by Aussie, Loan Market and Macquarie Bank.
[Related: MFAA memberships hit record high]
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