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A new advertising campaign has been launched by the lender that encourages borrowers to speak with a mortgage broker.
Macquarie Bank has launched a new nationwide advertising campaign encouraging Australians to speak to mortgage brokers.
The non-major lender’s ‘Built for brokers, loved by customers’ campaign is on billboards in major capital cities across Australia from Monday (21 July) and encourages home buyers and home owners to speak to one of the country’s more than 22,000 mortgage brokers about accessing a Macquarie home loan.
Macquarie has highlighted that brokers are “essential’ to the mortgage market and now arrange more than three-quarters of Australian home loans.
The lender has flagged that with interest rates falling, customers entering the market for the first time or refinancing their existing home loan could stand to benefit by using a mortgage broker.
The bank has also highlighted that mortgage brokers’ duty is to act in the best interests of their clients, helping find borrowers the best deal and benefits that meet their circumstances.
Ben Perham, head of personal banking at Macquarie Bank, said: “Brokers are the lifeblood of Australia’s mortgage industry, helping to drive competition and enhance choice for households as they make one of the biggest financial decisions of their life.
“By helping customers independently compare the offerings of all banks, we think brokers can and should continue to play a central role in helping Australians navigate the mortgage market. That’s why we’re encouraging households to speak to a mortgage broker and ask them about a home loan with Macquarie.”
Wendy Brown, head of broker sales at Macquarie Bank, told The Adviser that the lender continues to invest heavily in support and technology for both mortgage brokers and their clients, particularly as brokers play a key role in Macquarie’s business model, originating around 95 per cent of its home loans.
“When you’re buying a home, you want someone on your side. Borrowers recognise that brokers can play that role and are increasingly partnering with an expert to help them secure the best deal,” she said.
“We don’t think the incredible growth of the industry in recent years is an accident or a blip. Brokers make a valuable and proven contribution to the home loan market. They are helping to deliver choice and better customer outcomes.
“The genie is now out of the bottle and Australians are voting with their feet.”
Brown highlighted that the bank was backing the channel, noting that its lack of bank branches meant it was not burdened by channel conflict.
“When I travel across Australia to meet our broker partners, I hear a lot of concern from the industry about the channel conflict that exists across many of the other major banks and their sub-brands,” the head of broker sales said.
“Brokers are acutely aware of this conflict and the risk that this could intensify as bank margins come under further pressure.
“This new campaign is another reminder that we don’t have that issue at Macquarie.”
Brown also told The Adviser that Macquarie had invested heavily in its team, increasing its network of broker BDMs by 20 per cent over the past 12 months, and was continuing to seek feedback on how it can support the channel.
Its investment in its broker tools and products has helped it cement its status as one of the country’s fastest-growing home loan providers, growing its mortgage book by almost one-fifth in the year to 31 March 2025 and overtaking the majors as the most commonly used lender in the third-party channel for the first time, according to The Adviser’s 2025 Third-Party Lending Report.
It also achieved one of the highest ratings from brokers of all lenders in the latest Agile Market Intelligence Broker Pulse survey, scoring 97 per cent.
Perham commented: “Our platform has been built for brokers so they can confidently deliver better outcomes.
“Our strategy is focused on empowering brokers so they can deliver the best possible experiences. We want the industry to continue to grow and are providing the tools needed so brokers can make buying a home seamless and efficient for borrowers.”
Macquarie’s latest advertising push is the latest to showcase the value of the broker proposition, following a national campaign launched last week by Aussie, showcasing the brokerage’s full-service property offering.
It comes after a recent advertising campaign from digital lender Unloan (the direct-to-consumer home loan division of the Commonwealth Bank of Australia [CBA]) drew criticism from the channel last week after calling on borrowers to “flick the middle man” when it comes to home loans.
[Related: Macquarie mortgage book surges amid strong broker flows]
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