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The iconic brokerage brand has launched a national marketing campaign as part of the repositioning of the 33-year-old business.
Major brokerage Aussie has rolled out a national campaign to launch its new Find. Buy. Own proposition to consumers, embedding its evolution from a mortgage broker to a “full-service property partner”.
Aussie’s evolving identity was first announced by its parent company Lendi Group earlier this year, with several new functionalities already added to its core broker offering, including conveyancing services, an in-house buyer’s agent service, and a new property and listings search platform.
On Monday (14 July 2025), the brokerage brand launched a new consumer campaign across television, broadcast video on demand (BVOD), high-impact outdoor, radio, and digital platforms.
Emily Lonsdale, Lendi Group general manager of growth, said the launch of the campaign signalled the start of a new chapter for Aussie.
“In response to the challenges Australians face buying and owning property, we’re evolving from a mortgage broker to a full-service property partner. Our campaign had to be just as fresh and unexpected,” she said.
“We’ve landed on a creative framework that will allow us to continuously iterate over time, keeping the Aussie brand fresh, exciting and distinctive.”
According to Aussie, consumer research indicated more than half (65 per cent) of Australian home owners feel “stuck and unsure” about the prospect of buying their next home and overwhelmed by the complexity of selling and buying simultaneously for the first time.
As such, the campaign plays on this insight with a metaphor of being stuck in quicksand, something it hopes resonates with home owners and buyers.
Lonsdale also noted that there are nods to the brand’s heritage in the creative.
“Find. Buy. Own. tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help – a nod to our ‘we’ll save you’ brand legacy,” she said.
“This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages – buying your next home.”
Lonsdale told The Adviser that she hopes the new proposition enables brokers to stay engaged with their clients throughout the property journey.
“Find. Buy. Own brings the customer into the Aussie world sooner and keeps them engaged throughout their property lifecycle,” she added.
“For brokers it enables them to help in new ways that simplify the journey – from Aussie Bridge to Aussie Conveyancing, property search and buyer’s agents.”
A better experience for customers
Speaking on The Adviser’s In Focus podcast earlier this year, Brad Cramb, Aussie’s chief distribution officer, said the group saw the pivot as an opportunity to offer consumers a better deal and a better experience.
“Today’s experience is a bit fragmented when you’re buying a property. Brokers do a great job, but they rely on a lot of third parties [real estate agents, buyer’s agents, conveyancers, etc],” Cramb said.
“There are a lot of hand-offs, etc, as people are looking for property, all the way through to owning it.
“We see a future where we could provide a one-stop shop – a seamless experience for our customers as well as our brand.
“Find.Buy.Own encapsulates what we’re offering; it’s creating an ecosystem around the broker and it’s designed to address some of the problems brokers and customers face.”
You can find out more about how and why Aussie is evolving its brand from mortgage brokerage to property ecosystem in the In Focus podcast.
Tune in to the episode with Cramb, In Focus: The evolution of Aussie recorded in May, here:
[Related: Aussie pivots to become ‘fully integrated property ecosystem]
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