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Know your client base before making videos, brokers told
It is critical to have a thorough view of the clients’ pain points and issues before implementing a video marketing strategy in a brokerage, a marketing strategist has ...
GROWTH • Mon, 25 Apr 2022
Giving brokers CDR data shows they’re ‘professional class’: NextGen
Granting mortgage brokers access to consumer data under open banking establishes them as a “professional class”, while closing a yawning gap in the regime, the software ...
TECH • Wed, 20 Apr 2022
AI to shift broker focus to value-added functions
Artificial intelligence could create highly automated brokerages in the future and move various functions from the broker to the customer, according to a fintech.
SALES & MARKETING • Sun, 03 Apr 2022
How clear messaging forms sticky communication
Creating memorable messaging and repeatable, shareable content is vital for brokers to build their brand, according to a TV and film producer.
SALES & MARKETING • Tue, 22 Mar 2022
Too late to beef up cyber security after attack, brokers told
Brokers have been pushed to embed cyber-security measures and a crisis management team well before an attack occurs.
TECH • Thu, 10 Mar 2022
Better Business Summit 2022 to reveal tech tools of tomorrow
TV and film producer Maz Farrelly, and Major General (Ret’d) Dr Marcus Thompson AM are among this year’s keynote speakers at the summit, which will focus on how ...
TECH • Tue, 08 Mar 2022
How winning awards lifts accountability, motivation
An Adelaide-based broker and past award winner has urged his peers in South Australia to nominate for the 2022 Better Business Awards and be rewarded for their ...
BROKER • Thu, 17 Feb 2022
Bumping up your business value
Boosting the value of a brokerage is critical for any broker – particularly those contemplating selling their business or building a succession plan. The Adviser explores ...
GROWTH • Mon, 07 Feb 2022
Growing your brokerage: When two become one
In this instalment of our Growing your Brokerage series, The Adviser finds out how brokers could successfully merge with other brokerages to achieve operational ...
GROWTH • Mon, 07 Feb 2022