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Know your client base before making videos, brokers told

by Malavika Santhebennur7 minute read
Jane Clarke and Dylan Webber

It is critical to have a thorough view of the clients’ pain points and issues before implementing a video marketing strategy in a brokerage, a marketing strategist has said.

VIE Marketing owner and senior marketing consultant Jane Clarke highlighted the potential video marketing holds in building a broker’s profile and brand awareness and producing a return on investment, as it is easily accessible and affordable.

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