Sales & Marketing

The Word - Industry image

by Reporter • 18 Nov 2014

This month we ask: what more could be done to improve the image of the mortgage broking industry? READ MORE

What your customers really think

by Nick Bendel • 18 Nov 2014

The Adviser went directly to members of the public to find out what their brokers are doing right and what they’re... READ MORE

The non-major lenders: where to next?

by John Bastick • 14 Nov 2014

It’s 2014 and the non-majors find themselves at a crossroads. The big four are going hard on service and price,... READ MORE

The non-major banks on industry changes

by John Bastick • 14 Nov 2014

When The Adviser invited the heads of Australia’s non-major banks for a lunch, it was always going to make for an... READ MORE

The non-major banks go BOOM!

by Huntley Mitchell • 14 Nov 2014

With increasing competition among the lenders, The Adviser asks brokers why they prefer using non-major lenders over... READ MORE

Bulletproof your business

by Kylie Purcell • 3 Sep 2014

There's no doubt the Australian housing market has had a superb run of late, but storm clouds are gathering. Here are... READ MORE

Where banks fear to tread

by John Bastick • 15 Aug 2014

Despite a concerted move into the prime space, non-banks still remain the answer for trickier clients... READ MORE

Navigating non-banks

by John Bastick • 15 Aug 2014

Contemplating adding non-bank lenders to your offering? Here we answer brokers’ more commonly asked questions... READ MORE

The banks strike back

by Kylie Purcell • 15 Aug 2014

The non-banks have been proving themselves in more ways than one. Should the banks be worried? READ MORE

Non-banks win with service

by Kylie Purcell • 15 Aug 2014

Non-bank lenders may be the smaller option, but they’ve been able to use their malleable size to capitalise on one... READ MORE

Brokers speak: what's not to love?

by Nick Bendel • 15 Aug 2014

Who better to extol the virtues of non-bank lenders than brokers who are already firmly committed to offering their... READ MORE

Give the customer what they want

by Nick Bendel • 15 Aug 2014

Contrary to some industry misconceptions, your clients will learn to love non-banks if given the chance READ MORE

Going forward in reverse

by Reporter • 3 Jul 2014

Reverse mortgages aren’t for everyone, but with the market set to enjoy significant growth in coming years, brokers... READ MORE

Super surge

by Michael Masterman • 13 Jun 2014

SMSFs have exploded in popularity in recent years and brokers are perfectly placed to take advantage READ MORE

Small business, big opportunity

by Michael Masterman • 13 Jun 2014

Small business owners can make great clients for brokers and offer long and lucrative relationships, so how... READ MORE

Broker diversification: to insure, to insure

by John Bastick • 13 Jun 2014

Any broker wanting to build a profitable, diversified business would be mad not to include insurance. It’s easy, a... READ MORE

The search for the perfect panel

by Michael Masterman • 11 Apr 2014

Although diversity is extremely important, most lender panels look largely the same; it’s other things, like white... READ MORE

Aggregators: stay or go? It's decision time

by John Bastick • 11 Apr 2014

Changing aggregators is not without its risks. The Adviser has identified six pivotal points all brokers should... READ MORE

Recognising the branded options

by Michael Masterman • 11 Apr 2014

A branded group, with its recognisable name, profile and proven systems, can offer a broker a solid business... READ MORE

The easy sell

by Michael Masterman • 1 Apr 2014

By increasing the range of products on offer, brokers can improve client relationships and increase revenue. In this... READ MORE

Cracking the market

by Steven Cross • 16 Feb 2014

The Adviser explores how you can make the most of the lucrative – but underutilised – specialist lending... READ MORE

Specialist lending: in the know

by Michael Masterman • 16 Feb 2014

To ensure they are not missing out on potential clients, it is important for brokers to be well versed in the... READ MORE

Untapped opportunities

by Stacey Moseley • 16 Feb 2014

If the quest for growth is driving you to look further afield, you may find future ‘clients for life’ right under... READ MORE

The way non-major lenders are seen

by Michael Masterman • 15 Nov 2013

The global financial crisis dented consumers’ perception of non-major lenders, but now they’re fighting to regain... READ MORE

Borrower boundaries

by reporter • 18 Oct 2013

Brokers are client focused and will often go above and beyond to source solutions. However, they do need to know where... READ MORE

Planning for success

by reporter • 17 Oct 2013

AdviseHer attended the FAST Women in Broking High Tea in Sydney and discovered that a little planning... READ MORE

Brand trust essential in broking

by reporter • 20 Sep 2013

Consumers gravitate towards brands they know and trust, so ensuring your personal and professional brand is strong is... READ MORE

What brokers want in an aggregator

by John Bastick • 20 Sep 2013

In August 2013, The Adviser polled brokers on the question of changing aggregators, asking what would make... READ MORE

Lean on me

by Jessica Darnbrough • 20 Sep 2013

Branded businesses can offer brokers much more than simply a recognisable logo and a trusted name, as The Adviser... READ MORE