NAB to merge NAB-Advantedge sales teams

The specialist dedicated BDMs and sales teams remain in place and will be led by Phil Waugh, NAB’s executive for broker distribution.

The move will also see former Advantedge executive, Adam Brown, take on the newly created position of executive – broker experience. 

In his new position he will be responsible for running a “dedicated enablement team” supporting the sales teams and focused on end-to-end governance and accountability for both NAB Broker and Advantedge.

Commenting on Mr Brown’s new position, Mr Waugh said: “Adam’s skill-set and technical expertise are well suited for the enablement function, and accelerating enhancements to the broker experience for both brands.

“As we continue to focus on a simpler digital experience, the changes enable us to increase focus, resourcing and support for the business where it is needed most.”

The structural changes form part of a series of updates to NAB’s broker distribution model that the bank said are “designed to support improvements in the broker experience across the NAB Broker and Advantedge brands”.

Commenting on the developments overall, Mr Waugh, said there will also be significant investment planned for NAB Broker in 2022.

“We want to be the most reliable bank for brokers and customers, providing a consistent experience regardless of how they choose to come to us to buy their home,” he said. 

“Combining our sales teams allows us to provide greater consistency and improved sales support to all of our brokers regardless of whether they introduce a customer through the NAB or Advantedge channels.

“Maintaining separate sales support for the NAB and Advantedge brands is key to our model and reflects the importance of our white-label proposition, which covers approximately 85 per cent of the market.

“We recognise the essential role of brokers in helping Australians to buy their dream home, or build their investment portfolio. The updates to our model will help us to be more agile and even more responsive to changing market conditions.

“As the bank behind the broker, we will continue to build on our huge investment made in technology and digital to deliver best in class solutions and experiences for brokers and customers.”

[Related: NAB explains key to speedy turnarounds]