Cath Ryan, former general manager of Viking Commercial Aggregation, has been appointed to lead the non-bank’s sales and strategic partnerships team.
Specialist non-bank lender Better Choice Home Loans (Better Choice), part of the BNK Banking Group, has named Ryan, a veteran of the commercial banking and specialist lending industry, as its new head of sales and strategic partnerships.
The new hire has almost three decades of experience spanning across banking, specialist lending, aggregation, and broker distribution, including as regional head of sales executive for NSW with non-bank lender Thinktank and as a senior business development manager at St.George Bank.
Ryan previously worked at asset finance aggregator Viking Aggregation, where she helped develop its soon-to-be-launched commercial aggregation offering.
Better Choice said Ryan was the right pick due to her “deep understanding” of how brokers build and scale high-performing businesses across residential, commercial, and cash flow lending.
In her new role, which she started on 5 January, Ryan will lead Better Choice’s national sales strategy across broker and partner channels, working closely with aggregators, brokers, and strategic partners to generate growth in self-employed, residential, and commercial lending.
The non-bank lender said Ryan’s appointment would also allow the company to expand its reach and boost growth across the third-party lending market.
BNK CEO Allan Savins commented: “Cath brings a unique combination of lender, broker and aggregation experience, along with a clear understanding of how technology, data and strong relationships can deliver better outcomes for brokers and their SME clients.
“As BNK continues to grow, Cath will play a critical role in strengthening our broker relationships and expanding our strategic partnerships across the industry.”
Better Choice added that the new appointment reinforced its commitment to the broker channel and would lead to deeper engagement and enhanced support, which would allow Better Choice to “accelerate growth” in the third-party lending market.
The lender specialises in home loans for self-employed borrowers, those with bad credit, construction, and self-managed super fund needs.
[Related: Viking Aggregation expands into residential and commercial]
