Brokers at Western Australia-based brokerage Capita Finance have acquired the company from its former owners, with aggregator AFG also taking a minority stake in the brokerage.
Capita Finance Solutions (Capita Finance) has changed ownership, with a group of its brokers acquiring the company from property agency Realmark Group, with a minority investment from ASX-listed aggregator Australian Finance Group (AFG).
First formed in 2013 by Realmark, the Leederville-based brokerage was founded by Realmark managing director John Percudani in order to integrate finance solutions into the real estate transaction life cycle.
It has grown over the past 13 years to an award-winning team of eight brokers, offering both franchise and non-franchise opportunities.
However, the Capita brokers have now joined together to purchase the brokerage from Realmark via a collective holding entity, The Capita Collective.
The collective includes Adam Donald (now managing director and majority shareholder), alongside Daniel Eigenmann, Nick Constantine, Zak & Tanya Janceski, Stephen Geel, and Gordon McMillan, who returns to the group after eight years from his own brokerage brand, Brite Financial Solutions.
The brokerage’s aggregator, AFG, has also become a strategic investment partner. The size of the investment has not been disclosed.
Ben Della-Vedova, chief financial officer of Realmark Group, commented: “Capita was built with a clear strategic intent and a strong focus on quality, service and integration between property and finance.
“We are confident that this transition supports the long‑term interests of the business, its brokers and clients, and positions Capita well for the future with the backing of AFG and an experienced leadership group.”
While the brokerage has changed ownership structure, the team said the Capita brand will continue in market, given its strong brand recognition.
However, the broader vision is to create a broker-owned collective where brokers can continue operating under their own brands if they choose, while still benefiting from being part of a larger collaborative group.
The brokerage aims to grow from a team of 12 to 30 people over the next five years.
Speaking to The Adviser about the change of hands, Capita Finance MD Donald said: “From our perspective, this transaction is really about the brokers who helped grow the brand now taking ownership of its future.
“Capita has always had a strong reputation, great people and an incredible client base, and we saw a real opportunity to preserve that legacy while evolving the business into something that is genuinely broker-led.
“At the end of the day, people come for the broker, not the logo on the wall. We want to build an environment where entrepreneurial brokers can scale their own businesses without unnecessary restraints, while still having the support, systems and collective buying power of a larger organisation around them.”
Donald said that the return of McMillan was “particularly special for the group, as he was one of the original Capita brokers”, as was AFG’s investment.
“AFG’s involvement was a huge part of the opportunity for us. We already had a strong relationship with AFG and saw enormous value in partnering with an organisation that understands the broker channel deeply and is genuinely investing in the future of entrepreneurial brokers,” he told The Adviser.
“Having AFG as a strategic partner gives us confidence as we modernise and grow the business over time.”
David Bailey, CEO of AFG, commented: “Capita is a really strong brokerage with a solid track record, good leadership and is one of AFG’s highest‑performing broker groups in Western Australia.
“For AFG, this investment is about backing brokers to take ownership of their future and building long‑term, sustainable enterprise value within a broker‑led structure.”
Bailey added that AFG’s minority, strategic investment in Capita Finance meant that the brokers remain in control of the business, with AFG supporting as “a long‑term partner”.
“We’re there to provide confidence, capability and scale, without getting in the way of how they operate,” Bailey said.
“What we like about this structure is that it gives brokers the freedom to run and grow their own businesses, while still benefiting from the support, systems and collective strength that comes with being part of a larger group.
“We also see a real opportunity to build on the work done by the previous owners and help support the next phase of growth in a way that’s disciplined and sustainable.”
Culture, systems, and scalability the priority
Looking to the future, Donald said the brokerage’s priorities are heavily focused on “culture, systems and scalability”.
He told The Adviser: “We want to strengthen the culture that already exists within the business while building operational support that allows brokers to spend more time focused on clients and relationships.
“One of the biggest opportunities we see is investing internally into support functions around back-book retention, opportunity creation and client engagement,” he said, suggesting that brokers are traditionally very focused on new business, so the brokerage wants to “build infrastructure around them that helps maximise long-term client outcomes and retention without taking their attention away from what they do best”.
“We’ll also continue modernising the business operationally and investing in systems and process improvements, but we’re not trying to become the biggest group in Australia overnight. We want to grow selectively and build a business where brokers can create real long-term enterprise value within a collaborative structure.
“The transition itself has been incredibly exciting for the entire team and there’s a real sense of energy around what the future could look like.”
You can find out more about Capita Finance in the Elite Broker podcast with Adam Donald from February 2026: ‘Broking in the WA boom: How Adam Donald is writing 380+ loans a year in a 4-day week’, here:
Click here to listen on your device
[Related: Video podcast: Broking in the WA boom: How Adam Donald is writing 380+ loans a year in a 4-day week]
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