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Insurance group to roll out broker advocacy campaign

by Ezekiel MacNevin4 minute read

Mortgage and loan protection group ALI insurance will roll out a new marketing campaign aimed at promoting the business of brokers to Australian property buyers.

The new digital campaign, titled #NoRegrets, will roll out later this month across a property buyer’s ‘digital habitat’, including realestate.com, Facebook and rate comparison sites.

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It builds on a similar campaign that rolled out to TV viewers in 2017 and radio listeners in 2018 and will largely target Australians currently considering a home or property purchase – particularly first home buyers. 

The campaign will promote the ability of mortgage brokers to protect Australian property investors throughout their loan process.

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It will follow on from the release of the final report from the financial services royal commission and come hot on the heels of new data from Momentum Intelligence revealing that more than 96 per cent of broker customers are pleased with their mortgage experience and would use a broker again.

ALI Group CEO, Huy Truong, said: “With the record broker market share of 59.1 per cent reflecting more and more Australians looking to brokers as the key pathway to obtain finance, expertise, market knowledge and education, we wanted to launch a positive and engaging campaign early in the year given the royal commission backdrop.

“We felt it was important for ALI to communicate to consumers about the great service brokers provide, including protecting them.”

According to ALI, the #NoRegrets Campaign will be displayed “over 5 million times to home and property buyers.”

The key message of the #NoRegrets campaign is: “There are a lot of regrettable decisions in life, taking out loan and mortgage protection with your broker won’t be one of them”.

Mr Truong added: “Our message of ‘Loan Protection – it’s how your mortgage broker prepares you for the unexpected’ will be delivered in a more humorous style throughout these digital mediums. Importantly, the call to action is to ask an ALI authorised broker for more details.”

[Related: Aggregator groups continue fight on behalf of brokers]

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Ezekiel MacNevin

Ezekiel MacNevin

AUTHOR

Ezekiel is a journalist on the mortgages, property investment and wellness titles at Momentum Media. 

Before joining the team in 2019, he was a freelance journalist for Vice Australia, Pulse Radio and the Sydney-based travel publication Global Hobo, among others. 

Ezekiel studies a double Bachelor of Communications and International Studies at the University of Technology, Sydney.

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