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Financial advice company acquires Announcer

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Reporter 4 minute read

Financial services company Infocus has acquired financial advice and mortgage broking group Announcer.

The Announcer Group, which includes MFAA member Announcer Mortgages, has offices in Sydney and Brisbane and provides a range of mortgage broking, property and financial advice as well as tax, business advisory and law services.

Founded in 1996 by CEO Andrew Rocks, the firm will now be co-branded to identify as part of the Infocus Group and will become the Sydney link in Infocus’ national salaried advice strategy, joining offices already established in Melbourne, Brisbane, Maroochydore and Townsville.

All staff will remain with the Announcer business, with Mr Rocks joining Infocus’ national leadership team and reporting to Infocus’ managing director and CEO, Rod Bristow.


Mr Rocks commented: “I started Announcer as a way to help those families like my own to take control of their financial lives through proactive budgeting and tackling the tough personal financial decisions.

“This acquisition represents the next chapter for Announcer and we’re thrilled to join the Infocus team to continue empowering Australians to grow their wealth.”

Mr Rocks added that the group was “impressed by Infocus’ governance, systems and software”, as well as its commitment to compliance and innovation, which would help deliver “substantial efficiencies” in the holistic advice model.

Infocus’ Mr Bristow said that the acquisition would provide the financial services company with “fantastic industry thought leadership, innovation in client service and access to a holistic client service offering covering financial advice, mortgages and property advisory”.

“Announcer helps deliver on our vision of empowering every day Australians to live their best life through convenient access to affordable financial advice,” the executive said.


[Related: Planning for the future]

Financial advice company acquires Announcer
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