ISCOVER
Finsure and MA Money have seen substantial lending growth over 1H25, benefiting the financial performance of parent company MA Financial Group.
MA Financial Group (MA Financial) has released its half-year results for the six months ending 30 June 2025 (1H25), revealing a record first half of revenue, a doubling in the loan book of its lending arm, MA Money, and record monthly settlements from Finsure brokers.
MA Money book up 134%
According to its half-year financial results to 30 June 2025, the company’s mortgage lending arm, MA Money, saw its loan book surge by 134 per cent when compared to 1H24, closing the period with a loan book of $3.3 billion, with growth accelerating.
There were $568 million of new loans settled over the half.
A significant driver of growth in the lending business was the “optimised use of managed funds and balance sheet”, which had been a “key advantage in scaling”.
The lender is targeting to close the calendar year 2026 with a loan book of $4 billion. It recently turned on ApplyOnline for its lodgement system in a move to accelerate the application process.
Finsure settling more than $7bn a month
MA Financial’s lending and technology division also includes aggregation group Finsure, which now oversees a record $155.0 billion (as at the end of June), up 28 per cent year on year.
It had strong loan settlement momentum through the year, with record monthly settlements of $7.2 billion, which have reportedly continued into 2H25. For example, the group revealed that Finsure brokers lodged a record of $10 billion in July 2025.
Finsure had 4,029 brokers aggregating through it over 1H25, up 17 per cent on 1H24. The 15-year-old aggregator is estimated to now have 18 per cent of Australian broker market share (based on MFAA broker population numbers).
It is now focusing on “value-add service innovation and technology to brokers”. This includes utilising the group’s customer onboarding tool, Middle, which rolled out to all Finsure brokers two years ago and helps deliver client documentation in minutes.
By the end of 1H25, Middle had assisted over 92,000 consumers and was processing an average of $140 million in applications a day. Its first lender integration is currently underway.
Commenting on the aggregator’s performance, Finsure chief executive Simon Bednar said: “Just over a year ago, we achieved our monthly settlement record by reaching $5 billion, so to have now exceeded $7 billion is hard to fathom,” he said.
“Even more exciting is that the momentum has continued in July, as we’ve received our highest number of lodgements with circa $10 billion in applications.
“But we’re not resting on our laurels. By December 2026, we firmly believe we’ll be supporting more than 5,000 brokers and will have our loan book reach $190 billion,” Bednar added.
“Considering we’re still yet to reach our 15th year in business, it highlights how supportive mortgage brokers have been of our offering and vindicates our decision to do things differently from our competitors.”
Bednar noted that Finsure had grown its broker network by more than 28 per cent over the past 18 months.
“Since Finsure was established in 2011, we have been committed to offering the strongest value proposition for our brokers and will continue to do so,” he said.
“We continue to invest heavily in the latest technology, offer new support services, and grow our amazing team to deliver the best offering possible for our broker network.”.
Finsure Group has rolled out several new products and initiatives this year as part of a continued investment in the broker channel.
These include a short-term commercial loan for its white label offering and the launch of a scholarship to support female mortgage brokers.
The lending and technology division’s underlying revenue contribution was $43.3 million in the six-month period, up 63 per cent from $26.5 million in the prior corresponding period.
Finsure and MA Money’s loan book growth helped drive record first half underlying revenue at MA Financial of $163.4 million, up 21 per cent year on year.
Underlying net profit after tax rose to $22.6 million, up 27 per cent year on year.
Joint CEOs Julian Biggins and Chris Wyke commented: “We are very pleased with the strong momentum witnessed right across our business in the first half of 2025.
“Our assets under management and loan books continue to grow rapidly. Declining interest rates provide a strong tailwind for most areas of our business.”
[Related: Finsure reaches new broker milestone]
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