Promoted by Loan Market
For the second year in a row, 100 per cent family-owned and operated Loan Market Group has been rated by brokers as #1 Aggregator of Choice in Australia, with its brokers endorsing the group for everything from culture to tech in the industry’s leading broker satisfaction survey, commissioned by The Adviser and conducted by Momentum Intelligence.
Featuring 13 aggregators, Loan Market’s brokers rated the aggregator #1 overall and on top in nine of 14 categories, including newly introduced categories of innovation, leadership, industry support and agility.
It’s the second year in a row Loan Market has claimed the top spot for the Aggregator of Choice title in the nationwide industry poll. The title is based on weighted averages across survey categories. In addition to taking out the top spot last year, Loan Market topped five of the nine categories surveyed.
Notably, Loan Market’s continued investment in cutting-edge tech and digital solutions resonated strongly within its network. Brokers gave Loan Market top marks in the categories of software – up from #3 in
2018 – and innovation.
Loan Market’s brokers ranked them #1 in the following categories:
Culture is always the hardest to explain; it’s a feeling more often than a tangible product. At Loan Market, we have something special – it’s family and our values. We’re not owned by a bank; we’re 100 per cent family-owned and always will be. And whilst culture can transform, our values remain the same: Courage, Ambition, Responsibility and Curiosity.
Loan Market continues to invest heavily in innovations and initiatives that are designed to save brokers time, keep them safe, help them find and keep clients and grow their business. MyCRM, a multimillion-dollar, custom-built technology solution, is the centrepiece of Loan Market’s offering to brokers and is an unrivalled productivity booster and business development tool and was the winner of the 2019 Technology Platform of the Year at the Australian Broking Awards.
#1 lender panel
Loan Market has one of the largest (and growing) lender panels in the industry, with 61 small, major and specialist lenders. While its Asset Finance panel leads the industry with over 20.
#1 marketing support
At Loan Market, marketing is more than just a dynamic brand and engaging customer communications, it’s about generating new business for our brokers. That’s why Loan Market has custom-built marketing automation programs that help brokers find clients, nurture their lead pipeline, and stay in touch with their customers.
Loan Market executive chairman Sam White has been praised widely by the industry for his outstanding leadership over the last 18 months. Most recently he was awarded Industry Thought Leader of the Year at the Australian Broking Awards.
In a constantly evolving and changing industry, brokers need an aggregator who will act quickly. As a family-owned business, Loan Market has the ability to move fast and adapt technology and systems to the needs of our brokers and their customers.
With our industry facing many ongoing changes such as the introduction of best interests duty, tightened lending restrictions, as well as public and media scrutiny, keeping brokers informed is a priority for Loan Market. We don’t shy away from the hard conversations or topics – regular and transparent communication is integral in the support to our mortgage businesses.
Innovation is at the heart of Loan Market. We pride ourselves on finding solutions that save our brokers time, keep them safe, and grow their business. Some of Loan Market’s latest innovations include the award-winning technology platform MyCRM, our bespoke Online Fact Find, automated bank expense analysis, custom-built marketing automation and an industry-leading audit program.
#1 industry support
Loan Market is not a set-and-forget aggregator. We have one Broker Success expert for every 50 brokers. Our team of Broker Success experts help brokers build a unique plan, with the right tactics to help them achieve their goals.
Mr White welcomed the news as a vote of confidence amidst changing times.
“There’s no greater endorsement than the one you receive from your brokers,” said Mr White.
“At Loan Market, we have brand champions, not brand captives. We don’t use a big stick to stop people leaving – we work hard so brokers want to stay.”
“After the year the industry has had, with the uncertainty created by the royal commission, I’m thrilled to hear our brokers have the confidence that we’ll partner with them through ongoing change; they know we have their back and we’re here for the long term.”
Mr White said it was particularly pleasing that Loan Market’s focus on technology had delivered benefits across the breadth of brokers’ businesses.
“This is the second major endorsement for our tech platform, MyCRM, after we took out Technology Platform of the Year at the 2019 Australian Broking Awards in June.”
“We’re now number one for software, innovation, agility and marketing support, amongst other categories, which is a testament to our digital focus.
“Whether it’s automated marketing solutions to find, convert and keep clients; integrating everything from lead generation to customer files and training on MyCRM; or live webcasts to break down regulatory and legislative changes, we’re a digital brokerage that’s keeping our brokers ahead of change.”
Mr White said culture – which it was also ranked #1 for in 2018 – was something that came naturally within the business.
“We’re 100 per cent family-owned, with no bank ownership. That’s unique in our industry and embraced by our network. The values we espouse at the corporate level are adopted in our businesses – it’s an extended family,” he said.
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