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Sales & Marketing

Helping brokers generate leads: Lessons from Lead Generation Bootcamp...
by Ben Squires • 3 Jul 2024
The Adviser partnered with analytics and service provider CoreLogic to host the first-ever Lead Gen Bootcamp in May.... READ MORE

How to build strong referral partnerships
by Malavika Santhebennur • 29 May 2024
A leading buyer’s agent has revealed his top tips for brokers looking to build strong referral relationships. READ MORE

Why your Google Business Profile is key to generating leads
by Malavika Santhebennur • 24 May 2024
Brokers have been told to treat their Google Business Profile like their second home page to attract new clients. READ MORE

The pros and cons of building your own lead gen infrastructure
by Malavika Santhebennur • 15 May 2024
Jason Back has outlined how brokers could decide between building their own lead generation infrastructure or... READ MORE

Think beyond buying leads, brokers told
by Malavika Santhebennur • 13 May 2024
Using new technology could help brokers generate leads through their existing database and referral partnerships, two... READ MORE

How video widgets can grow website traffic conversions
by Malavika Santhebennur • 9 May 2024
Building a video funnel in the pre-qualification could enhance engagement from potential leads and drive brokerage... READ MORE

How brokers can spot a quality lead on social media
by Malavika Santhebennur • 8 May 2024
Determining the barriers to entry for a potential lead sourced from social media platforms is a fine balancing act for... READ MORE

How brokers can grow 1k future ‘dream’ clients
by Malavika Santhebennur • 7 May 2024
A marketing coach has urged brokers to use LinkedIn to identify their ideal clients. READ MORE

Why your client database is a goldmine

by Malavika Santhebennur • 6 May 2024
Brokers should be mining their existing client base to generate leads in a cost-effective manner, marketing specialist... READ MORE

Lead flow mastery: The key to broker success
by Ruan Burger • 15 Apr 2024
Investing in strategies to boost lead flow is essential for business growth and success, outlines Ruan Burger, founder... READ MORE