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Sales & Marketing
Why more brokers need a nurture strategy for existing clients
by Malavika Santhebennur • 3 Mar 2023
Existing clients are a broker’s “low hanging fruit” that should be proactively nurtured, sales coach Abbie White...
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Elite Broker Q&A: Emmanuel Marios, Derwent Finance
by Jasmine Siljic • 29 Aug 2022
Emmanuel Marios of Derwent Finance was crowned Victorian/Tasmanian Finance Broker of the Year at the Better Business...
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New TikTok lead generation course launches for brokers
by Annie Kane • 25 Aug 2022
A former broker has released a new course that teaches brokers how to generate and convert leads from social media...
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Brokers need to focus on the ‘value-add’: Mark Bouris
by Annie Kane • 18 Aug 2022
Providing “value add” to clients is key to ensuring brokers don’t risk losing business, the YBR executive...
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‘You can’t ignore marketing’: Brokers told to build brand, trust
by Annie Kane • 9 Aug 2022
A marketing specialist has pushed brokers to position themselves as a brand and business owner rather than an employee,...
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Elite Broker Q&A: Ewan Ramsey, Ramsey Property Wealth
by Adrian Suljanovic • 8 Aug 2022
We catch up with Queensland’s Thought Leader of the Year 2022 to find out how he built his brokerage and his tips for...
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‘Choose your avatar’: How brokers can form a referral community
by Malavika Santhebennur • 22 Jul 2022
Brokers have been urged to choose one type of referral partner and become educators to embed themselves in that...
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Why digital customer acquisition strategy is the key to success for...
by Anny Le Wilson • 15 Jul 2022
With Millennials now overtaking Baby Boomers as the predominant adult generation – ensuring you have a customer...
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Successful networking without being annoying
by Dino Pacella • 30 May 2022
How many times have you attended a networking event and found a person to be annoying, arrogant, and...
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‘Get used to the sound of your voice’: Deep-diving into video...
by Malavika Santhebennur • 3 May 2022
Brokers have been urged to create sharp, engaging videos to build brand awareness, and grow their client base.
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