ISCOVER
Legacy Finance Partners was formed to support the holistic finance requirements of our clients. Our primary clientele includes: business owners, medical specialists and high net worth families. We specialise in complexity and drive a relationship focused model to ensure strategy led financing solutions.
How did you start down this career path?
We (Justin Booker and Joel Ramdhari) are both experienced ex Major Bankers. We built up a deep understanding of lending across both Commercial and Private Banking with over 20+ years of combined experience. We have a proven ability to structure complex transactions which was developed from our time managing high value relationships at the Majors. Having built up strong relationships with clients, we both wanted to better support these clients as a true finance partner for the long term and not just on a transactional basis.
What inspires you in your role/industry? Why?
In a corporate banking career, you are often restricted by that Bank’s products, policy or segmentation, which limits your ability to assist them. You are also not bound by BID which means you are working for the Bank, not necessarily the client’s best interest. We strive to provide flexible fit for purpose finance solutions that are strategy led and focused on supporting the customers long term goals. This often involves using multiple lenders/policies (simultaneously) to structure deals that achieve a superior client outcome than wouldn’t be achievable working with any single incumbent lender.
What's your approach to customer service that separates you from the rest?
Relationships are at the core of what we do. This means, we don’t just work on understanding a transaction. We delve into understanding the clients short and long term goals to create a strategy led financing solution ensuring they have the best chance of success. This often involves a large time commitment. Whether we are working with a first home buyer or a seasoned business owner, we invest significant time to understand their preferences, priorities, and objectives, to ensure our initial approach leads them on a path to achieve their longer term aspirations. A first poor decision can cause further pain down the line, so setting yourself up for success is vitally important. Our relationship focused model separates us from the broader transaction focused marketplace.
How do you innovate and stay ahead of industry trends?
We stay engaged with our lender panel to ensure we are at the forefront of changes in our dynamic industry. We are curious about new technology which can both help our customers and ourselves to create a more seamless and reliable process. We are open minded to evolving technology which can often be outside our comfort zone. This is because we understand that if we are not ahead of the curve, we will fall behind. To ensure unbiased views, we are also part of group networking associations with industry leaders, this is for professional and personal development opportunities, and unbiased business discussion, which we take back to our company in our search for continuous improvement.
What is the toughest challenge you've faced in your role? How did you overcome it?
Our biggest challenge has come in the transition from “employee” to “business owner”. Whilst we had plans for how we would take the leap, once you are in the seat, the challenges are often unexpected. We had layers of protection as employees in a corporate setting, often being allowed to stay in our comfort zone. At Legacy Finance Partners, we strive to challenge the status quo of how things should be done to ensure we are considering how they can be done better. The challenges of running a business require a wide range of expertise and perseverance. What we have learned, is that we need to surround ourselves with specialists in their field as we cannot be experts in everything it takes to run a business. Our strength is in supporting our clients with debt advisory and financing strategies. We have to place trust and confidence in others to support us where we cannot do it on our own. This has taken time to build but we continue to work on it, being able to have confidence to rely upon others to support us where they have strengths.
As business owners, the buck stops with us. We are the decision makers and fronting the relationships with all our clients. We plan to be here for the next 20 years so getting things right first time with a client centric focus is paramount to the long term success of both our clients and our business.
What are some of your goals for the next 5 years?
We want to build a relationship with our clients and referral partners as their true finance partner. This means we are their first contact for all things lending. We want to create advocates in every single client interaction. Our vision is to have a client referral from every single client. This is the truest sign of customer advocacy, and we will hold ourselves accountable to maintaining our high standards. On the back of a first full financial year, our medium term business goal is to finance $1bn of lending in our first five years. With the support of our clients and referral partners, we are looking positively towards a successful future.
Legacy Finance Partners evolved from a need to support our highly valued clients with their holistic finance needs. We are our client’s trusted partners for expert advice, leveraging depth and breadth of experience within finance, accounting, and wealth. Legacy Finance Partners have a track record in supporting business owners/operators and high net worth clients from the combined 20 years of banking experience. This expertise is now available to help clients across Australia build their wealth and achieve their financial goals.
Visit here to know more > https://www.legacyfinancepartners.com.au/
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