Better Choice has ramped up its broker-facing expansion with two senior hires and a new rebrand.
BNK-owned non-bank lender Better Choice has unveiled two senior business development manager appointments in Western Australia and Queensland, as part of a wider national expansion.
Better Choice confirmed that Louise Sandberg had been appointed senior business development manager – Western Australia, marking the lender’s return to an on‑the‑ground presence in the state.
Sandberg brings more than 25 years’ experience in banking and finance, spanning business development, brokerage and front‑line lending roles, which the company said gave her insight into both sides of the broker–lender relationship.
Most recently, Sandberg worked as a BDM at Angle Finance, where she focused on intermediary engagement and deal flow.
Before that, she operated her own MoneyQuest franchise, which Better Choice said gave her first-hand experience of running a brokerage business.
Earlier in her career, she held a business development manager role at Westpac, where she “supported small and medium-sized businesses with a focus on getting the right solution for her brokers”.
In Queensland, Better Choice has appointed Steve Kent as senior business development manager.
The lender said Kent had extensive experience in lending and broker distribution, most recently with Banjo Loans and previously with Victorian Mortgage Group (VMG).
Better Choice highlighted that Kent also brought direct small business experience from his time running his own brokerage in Victoria for more than a decade.
Commenting on his background, the lender noted that “he has a strong understanding of broker needs, having successfully run his own brokerage in Victoria for over a decade”.
“Throughout his career, Steve has worked closely with brokers to structure and deliver tailored lending solutions for SME clients. He has developed deep expertise in non-bank lending and navigating complex deal scenarios,” it said.
Leadership refresh and broader growth agenda
The two senior hires form part of a wider capability build within Better Choice as it looks to grow nationally and broaden its lending remit beyond traditional home loans.
The lender said the appointments followed a series of recent leadership changes, including the arrivals of Cath Ryan as head of sales & strategic partnerships, Grant McFarlane as head of credit & lending origination, and Jelena Babanour as head of product.
Ryan said the latest hires were aimed at lifting throughput and customer experience.
“Steve and Louise are experienced operators who know how to get deals done. They are here to work alongside our brokers and create a great client experience for the customer,” Ryan said.
She added that the refreshed leadership bench was designed to reset how the lender showed up to market.
“With new leadership across sales, credit and product, we’re a different business. Our focus is simple – make it easier for brokers to work with us and help them write more business,” she outlined.
The moves come after Better Choice, formerly known as Better Choice Home Loans, announced that it had undergone a rebrand, describing the name change as “a deliberate move that reflects our expanded product offering”.
[Related: BNK appoints new CEO as Savins steps down]
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