Non-bank MA Money has bulked up its broker-facing team as demand for specialist lending rises.
Non-bank mortgage lender MA Money has reshaped its national sales structure, lifting its business development manager headcount to 24 and carving out a new executive role dedicated to partnerships and marketing.
MA Money said the latest round of hiring, which adds six BDMs across NSW, Victoria, and South Australia, was designed to lift capacity without losing hands-on deal support.
The lender said the six new BDMs collectively brought long track records across banks, non-banks, broking, and private lending.
In NSW, the lender has appointed Katie McNamara, who it said had a deep non-bank credit background, alongside Van Vu, whose more than 20 years in broking roles included, most recently, supporting brokers at aggregator Finsure.
Adding to the NSW ranks, MA Money said Brad Crawford had spent two decades as a BDM working closely with brokers, while Joshua Bittencourt brought seven years in non-bank lending spanning originations and scenario leadership.
South Australia, meanwhile, has gained Kylie McCue, who has spent over 30 years in the banking and finance industry, while Victoria’s presence would be strengthened by 20-year non-bank industry veteran Linda Leong.
National sales manager Tim Lemon said MA Money wanted its relationship managers to be known for more than distribution coverage alone.
“Our focus has always been on responsiveness, consistency and strong credit knowledge,” he said.
He said the additional headcount was about giving brokers faster answers and clearer pathways on files that did not fit neatly inside mainstream bank policy.
“Expanding our BDM team allows us to support more brokers with the speed and certainty they need, particularly when working through complex scenarios,” he said.
“Having access to scenario specialists means our team can workshop deals upfront and provide clear direction early, helping brokers move forward with confidence.”
Lemon said the lender had been deliberate in recruiting experienced operators.
“We’ve built a team with genuine depth of experience across credit, structuring and distribution. That’s what allows us to deliver practical solutions and support brokers in a way that makes a real difference to their business,” he said.
New executive remit for partnerships and brand
As part of the shake-up, MA Money has promoted Katie Bell to the newly created role of head of partnerships and marketing, after more than two years overseeing the lender’s marketing team.
Bell said stepping into the executive role would allow her to spend more time on the ground with aggregators and partners while tightening how MA Money presented itself in the market
“I’m excited to step into the new role of head of partnerships and marketing and spend more time working closely with our valued partners,” she said.
She said MA Money’s recent growth trajectory meant it now needed a more co-ordinated approach to both relationship management and brand investment.
“There’s a real opportunity to build on the strong momentum we’ve created and continue strengthening how we support brokers,” she said.
“As we grow, it’s important that we continue to invest in both our partnerships and our brand, ensuring we’re delivering consistency and value across every touchpoint.”
[Related: MA Money, Finsure turbocharge MA Financial’s FY25 results]
