Brokers have settled more than $1 billion in Apollo loans – the co-created lending solution by LMG and Athena – in just 12 months.
Apollo – the white label lending solution funded by Athena Home Loans (Athena) for brokers aggregating under LMG – has achieved over $1 billion in settlements in just over a year.
First launched in November 2024, the lending line has grown to include four lending products – including the new bridging loan solution and scenario tool – and has seen strong broker uptake and customer demand.
According to Athena, Apollo’s growth has significantly outpaced expectations month on month, hitting the $1 billion settlement milestone six months ahead of expectations and becoming the fastest-growing solution in the LMG Lending portfolio.
More than 70 per cent of LMG brokers have reportedly recommended an Apollo solution to a client, and more than 2,800 customers have used an Apollo lending solution. These include products aross a range of scenarios, from owner-occupiers, investors, self-employed, trusts and company structures, and lower deposit borrowers.
The popularity of the lending line has been attributed to Apollo’s borrowing power, serviceability superpowers, and the level of service from business development managers (BDMs), as well as competitive rates, the instant pass-through of RBA rate cuts, and a good array of digital tools.
Nathan Walsh, CEO and co-founder of Athena Home Loans, said Apollo has delivered an outstanding result in a short period of time, demonstrating the broker demand for innovative white label solutions that deliver real value for customers.
“The success of Apollo has seriously outpaced our projections. It’s a reflection of the strength of our partnership with LMG, and an offering that has been co-created with brokers,” Walsh said.
“This $1 billion milestone isn’t just about speed, it’s about a shared commitment to building quality, long-term white label solutions that genuinely support the growing broker industry.
“We’re continuing to invest with LMG, focused on driving innovation aligned to broker demand for features, best-in-class digital tools, and new products. Our recently launched Apollo Next bridging solution is an outstanding example of this collaboration.”
Ewen Stafford, executive director & CEO of LMG, added: “We built Apollo to give brokers a digital advantage. This milestone proves what’s possible when we listen and work with our brokers and build around their clients’ needs.
“Hitting $1 billion in a year shows how quickly brokers adopt solutions that genuinely solve problems,” he said and noted that the fact 70 per cent of brokers had recommended Apollo to a client showed the line was “helping them stay ahead, move faster, and deliver better outcomes to Australians every day”.
Apollo currently includes four product options:
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Apollo Max – For clients needing maximum borrowing and full-feature control.
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Apollo Pro – Designed for self-employed and low-doc clients needing flexibility.
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Apollo Plus – Built for investors using trust or company structures.
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Apollo Next – Bridging loans reimagined for ‘next’ home purchases.
There are expectations that more solutions will be added to the Apollo line in the near future.
The Apollo milestone comes after Athena celebrated a $2 billion milestone with Mortgage Choice. In April, it was revealed that the white label lending line funded by Athena – Mortgage Choice Freedom – had reached $2 billion in settlements in just under two years. Similar to Apollo, it had also reached the $1 billion milestone in less than a year.
[Related: Aggregator white label product surpasses $2bn milestone]
