The private lender has launched a new white label program allowing brokers and aggregators to offer Renown Lending’s products under their own brand.
Renown Lending has expanded its offerings with a new white-label program, a move founder Kalpi Prasad says will broaden opportunities for brokers seeking fast and flexible finance.
The private lender’s existing suite of products including asset finance with rates starting from 7.99 per cent p.a. and property-backed loans starting from 8 per cent p.a., with facilities ranging from $100,000 to $30 million.
Under the new white-label program, brokers and aggregators can offer Renown Lending’s products under their own branding, giving them greater flexibility to serve clients while leveraging the lender’s expertise.
Speaking to The Adviser, Prasad said the new white-label product is aimed at businesses seeking loans under $10 million, noting a shortage of lenders able to cater to specific scenarios.
“We feel that there’s a lot of other private lenders out there who say, ‘Yes, we can get it done.’ They charge upfront fees, but they don’t get it done,” he said.
“We know we can get it done. We’ve got the money sitting there ready to go.”
Prasad added that his suite of solutions gives brokers the chance to help clients grow faster.
“It’s about agility, not desperation,” he said.
“When the banks slow down, private lenders like us step in – quickly, ethically, and transparently.”
White label program
The program provides full back-end support – including credit assessment, documentation, and compliance – while allowing brokers to retain control over client relationships and branding.
Prasad said the new offering is especially attractive for brokers who work with commercial, construction, and SME clients who need tailored lending solutions outside mainstream credit.
“Brokers can now deliver private lending under their own banner,” Prasad said.
“It’s their name on the product, but our expertise and funding behind it. It’s designed for brokers who want to scale without building the machinery of a lender.”
Chris Krotiris, principal at Marlbury Capital Group, said Renown Lending’s white label program has already been a game-changer for his business.
“The structure provided flexibility, scalability, and autonomy, allowing Marlbury Capital to operate under our own brand while leveraging the institutional-grade systems and compliance framework Renown provides,” he said.
“The integration and support offered through their white label platform have been seamless. From onboarding to ongoing management, their team’s professionalism and responsiveness have made the process straightforward and efficient.”
Krotiris added that it’s rare to find a lender that combines strong governance and credit discipline with a genuinely collaborative, solutions-focused approach – but Renown Lending manages to strike that balance perfectly.
“In short, Renown’s white label solutions empower businesses like ours to scale confidently and sustainably, knowing that the underlying infrastructure is both compliant and commercially intelligent,” he added.
Global access
To further support growth, Renown Lending has secured a wholesale funding facility out of Singapore, a move Prasad said signals growing international confidence in Australia’s private credit market.
The new line will allow brokers to access asset-backed lending rates starting from 5.65 per cent p.a., creating fresh opportunities for competitive short-term finance.
Renown Lending wholesale line will also support a broad range of asset-backed lending, including first and second mortgages, construction finance, and bridging loans – with a focus on fast turnaround and direct broker access.
“We’ve now got the capacity to fund larger, more complex deals with international capital,” Prasad said.
“Our goal is to distribute that capital through trusted Australian brokers who understand their local markets best.”
Broker first
Krotiris added Renown Lending truly understands how to partner with brokers and funders.
“Renown’s approach is relationship-driven, transparent, and commercially astute. They take the time to understand your business model, your client base, and your long-term objectives – which makes all the difference when structuring complex funding solutions,” he said.
“My broader advice to brokers working with private lenders is to choose partners who are not only well-capitalised but also principled.
“The best private lenders, like Renown, ensure their credit processes are robust yet flexible, allowing deals to progress efficiently without compromising compliance or risk management.”
And it’s this philosophy that underpins Renown Lending’s new range of solutions.
“We know brokers are the heart of the industry,” Prasad said.
“Our job is to make their job easier – by giving them tools, trust, and capital.”
[Related: Powering growth with fast, flexible, and ethical finance]
