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Integration king adds another related business

by Nick Bendel10 minute read

SureDirect Loan Options is about to welcome a law firm to its premises alongside two other financial services businesses.

Principal Bruce Weaver said the law firm, which is already a referral partner, was expected to relocate within weeks.

He said his long-term vision for SureDirect was for its three co-tenants to provide its largest source of referrals.

The Brisbane firm co-located with the accountancy and financial planning businesses three years ago in response to strong client demand for an integrated offering, Mr Weaver said.


“It’s a space that no one is doing particularly well, which is why I think our offer is so well received by the clients we present it to,” he told The Adviser.

“We have very deliberately done that so our value proposition includes a bundle whereby we offer financial planning, accounting and credit advice under one umbrella. That’s become a very powerful proposition.”

SureDirect won the Best Integrated Offering category at the Queensland Better Business Awards last week.

Mr Weaver said the compliance regime imposed on brokers helped his integration and outsourcing strategy because it forced him to gather a considerable amount of information about his clients.

“If you do that properly, the clients expose their broad financial requirements outside of just their credit needs,” he said, adding that clients appreciate SureDirect's interest in their broader financial needs.

“The clients that we talk to about this all have an awareness that they need to organise themselves better in those areas but aren’t sure how to start or coordinate it,” he said.

“The role I play is one of trusted adviser, where I sit as the project manager coordinating the services.”

SureDirect derives about 50 per cent of its business from residential lending; 15 per cent from business lending; 15 per cent from commercial lending; 7.5 per cent from equipment finance; 7.5 per cent from personal loans; and 5 per cent from insurance, Mr Weaver said.

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