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Understanding your brokerage’s worth: Business Accelerator Program, Day 1

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Annie Kane 7 minute read

Brokers and businesses learned how to build and maintain value in their broking businesses in the first day of The Adviser’s first-ever virtual Business Accelerator Program 2020, run in partnership with HashChing.

In the first of three half-day workshops for The Adviser’s Business Accelerator Program 2020, run in partnership with principal partner HashChing, brokers were given the key structures, tools and processes to follow to create value in their brokerages and ensure that they continue to build a business that can stand the test of time.

Leading mentor and business coach Jason Back from Broker Essentials was the epitome of how disruption in business is no barrier to success and growth as he harnessed technology and new ways of working by virtually presenting to brokers via the virtual portal, all while in lockdown in Melbourne.

In the first session of the program (held on Tuesday, 25 August), the Broker Essentials director outlined what makes a business valuable and why it is important to not only have business plans and strategies for writing loans, but also to increase the value of their business in the long run. By detailing an eight-point valuation plan, Mr Back also emphasised that having good data and having good record-keeping systems was intrinsic to a strong business operation. 


For the second session, the director and former GM of leading brokerage The Australian Lending & Investment Centre revealed effective business planning and key physical and behavioural tools that brokers need to embrace to ensure success.

While behavioural and planning tools are key for a healthy business, the mental and physical health of the broker behind the business is paramount. As such, the managing director of gold partner Finance Brokers Association of Australia (FBAA), Peter White, outlined practical wellness tips for brokers and their teams, emphasising the importance of understanding that mental and emotional stress triggers can overwhelm individuals.

The third and final workshop session of the day involved embedding wellness principles into business by avoiding burnout. Jason Back differentiated what being busy and being productive looks like and laid out the most common derailers of productivity. He concluded by recommending brokers undertake an energy and time-saving audit to identify where their time-sapping activities are.


Introducing the event, the CEO of online mortgage platform HashChing, Arun Maharaj, acknowledged that while the coronavirus pandemic was causing uncertainty, anxiety and upheaval across the globe, there were still opportunities for brokers and borrowers.

“Of course, we have no control over these global forces and the impact on the housing market, instead we can focus on what we can control, and that is ourselves. Getting better is an infinite game… the way that brokers interact with customers has drastically had to change. The challenges of transitioning a business to a fully digital operation often take years, yet our industry has had to do this in a matter of months,” he said.

Mr Maharaj continued: “The brokers who are here today, who have taken active steps to improve and tackle the challenges in front of them, are almost always the ones that succeed in the long run.”

Registered participants are able to view the sessions from the Business Accelerator Program 2020 for free via the online event portal until the end of the week.

The 2020 event will continue on Wednesday (26 August) to uncover the technological tools that can improve efficiencies in a brokerage, while the final day of the program (Thursday, 27 August), will highlight leading marketing and lead generation strategies.

The Adviser’s Business Accelerator Program 2020 is brought to you in partnership with:




Pepper Money


Adelaide Bank


Mortgage Choice



Social Broker

Suncorp Bank

Understanding your brokerage’s worth: Business Accelerator Program, Day 1
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TheAdviser logo

If you have ever considered how you could better service your SME clients but lack the knowledge or confidence to do this beyond referring them on, this is a must-attend event for you. Don't miss SME Broker Bootcamp, a jam-packed, free-to-attend, practical workshop. Register today and secure your place at this interactive, flexible, must-attend event.

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Annie Kane

Annie Kane

Annie Kane is the editor of The Adviser and Mortgage Business.

As well as writing about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape – Annie is also the host of the Elite Broker and In Focus podcasts and The Adviser Live webcasts. 

Email Annie at: This email address is being protected from spambots. You need JavaScript enabled to view it.



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