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Building a brand in the mortgage broking space

bernard desmond bernard desmond
Robyn Tongol 4 minute read

One of the first challenges any broker faces is establishing a brand and presence in the market. Given that so much of a broker’s business relies on referrals (either customer or business referrals), having strong brand recognition and buy-in is an important step in building a brokerage.

Victoria-based broker Bernard Desmond, who launched Blank Financial earlier this year, joins host Annie Kane to discuss how he has been bedding in his new company and making a name for himself.

Tune in to find out:

  • How Bernard set about creating a new brand
  • His experience of changing aggregation groups
  • His top tips for new brokers

 

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Building a brand in the mortgage broking space
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