Resolve’s latest rollout will provide every franchise with a dedicated, brand‑backed microsite and content engine to power local lead growth.
Resolve Finance, the national mortgage and finance franchise network, is beginning to roll out the new phase of its digital transformation program, giving every franchise its own dedicated microsite and expanding a broader technology overhaul that will run through 2026.
The current rollout sits on top of a content platform Resolve recently brought online, which allows franchisees to access ready‑made campaigns and materials that are automatically populated with their own details.
The brokerage said that instead of each outlet designing and updating its own site, the system would push out centrally created, regularly refreshed content that could be adapted to local needs.
By starting with that base, Resolve said it was trying to ensure that any traffic driven to its brokers was met with timely, consistent messaging rather than outdated materials.
Dedicated microsites for every franchise
Resolve said the next step had been to create a stand-alone site for every franchise, shifting away from the familiar pattern of a single profile page under a corporate domain or a patchwork of broker sites.
Under the new approach, each franchise will have its own secure web presence, structured within a common framework, with branding and standards remaining uniform, while local content and positioning diverge.
Resolve said this structure aimed to give franchisees more control over how they presented their services, explained their areas of focus and captured inquiries, while still keeping oversight of data and presentation at a network level.
Managing director Don Crellin said the change reflected the way the group viewed its brokers and the role their digital footprint now played in business development.
“Our brokers are business owners, not just names on a website. This microsite model gives them real control over their digital presence, while still benefiting from the strength of the Resolve brand,” he said.
Crellin stressed that the project was intended to deliver concrete benefits in how franchisees responded to local demand, as opposed to simply upgrading the look and feel of the site.
“This is about providing practical, meaningful technology for our brokers so they can better connect with their local communities and respond to customer needs,” he said.
Next phase: CRM, compliance, and AI
The microsite rollout, which has already begun and will progressively cover the network over the next couple of years, is only one arm of a broader program.
Resolve said the next stage would be to revamp its customer relationship management platform, with the new system expected to tighten workflow efficiency, improve client file handling, and strengthen compliance processes.
The roadmap also includes AI features aimed at lifting productivity by automating routine tasks and surfacing insights from client data.
Crellin said the overall goal was to ensure that, as expectations around digital service and regulatory scrutiny increased, the network was equipped with tools that supported growth.
“We are investing heavily in technology because supporting our brokers is fundamental to our success,” Crellin said.
“This program is about making it easier for them to do what they do best, while building strong, sustainable businesses for the long term.”
[Related: Resolve Finance surpasses 100-broker milestone]
