A fresh national marketing blitz is set to spotlight brokers and provide borrowers with a revamped digital gateway to them.
The Mortgage & Finance Association of Australia (MFAA) on Tuesday (10 March) announced the rollout of its new national consumer campaign, stretching from 17 March to 30 April, aimed at steering more Australians towards MFAA-accredited brokers via its upgraded Find a Broker platform.
The 2026 initiative was framed as the next phase of the program, which, according to the association, delivered strong engagement.
The MFAA said the 2025 effort generated more than 324,000 visits to the Find a Broker website, reached an estimated 3.9 million people, and produced over 21.4 million impressions across digital and social media.
MFAA CEO Anja Pannek said the new campaign was designed to extend that reach as borrowers grapple with an increasingly unpredictable environment.
“We saw how widely embraced last year’s campaign was by borrowers looking for support and guidance. Thousands of consumers visited the MFAA’s Find a Broker website, and we hope to build on that momentum to reach even more Australians in 2026,” Pannek said.
The campaign will run across a broad digital mix, including Facebook, Instagram, the Google Display Network, YouTube, and audio platform LiSTNR.
The MFAA said its focus was to promote MFAA-accredited brokers as trusted, highly trained professionals and to demonstrate the value they provide at each step of the property finance journey.
Find a Broker at the centre
The MFAA stressed that the campaign’s practical centre of gravity was the recently revamped Find a Broker site.
Visitors from the campaign will be prompted to search for a broker using a range of filters, including location, specialist services, spoken languages, and gender, allowing consumers to narrow their options to the broker who best matches their circumstances.
The association positioned the site as both a discovery engine and a research hub.
The refreshed platform now houses a suite of practical tools, including a Home Loan Readiness Check, an Australian Home Buying Schemes Explorer, and a set of repayment and refinancing calculators.
The association said these resources were intended to help consumers explore their borrowing options, stress-test scenarios, and understand available government support before they made contact.
Profiles on the site have also been expanded.
MFAA-accredited brokers can now add photos, videos, biographies, websites, and social media links.
Brokers can also outline the geographic areas they service, the languages they speak, and the specialist services they offer.
The association is calling on members to utilise the full suite of features, so that consumers can easily assess who is best placed to assist them.
‘Smart choice’ message in an uncertain market
The campaign sits against a backdrop of heightened caution among borrowers, with cost-of-living pressures and rate uncertainty weighing on confidence.
Pannek said the association viewed it as an opportunity to reinforce the value of accredited advice and to highlight the support on offer to members.
“The 2026 consumer campaign continues our strong support for MFAA members. There continues to be a high degree of uncertainty in the market for borrowers,” she said.
She added that the campaign’s core message was centred on decision quality and brand recognition.
“We want Australians to know that by choosing an MFAA Accredited Broker, they’re making a smart choice,” Pannek said.
MFAA member brokers are being urged to log into the member portal to update their Find a Broker profiles ahead of the campaign’s launch and to download the accompanying toolkit and member logo.
[Related: MFAA releases broker guides on growing their businesses]
