A familiar face has returned to guide Loan Market Group through its next period of expansion.
Western Australian industry veteran Natalie White‑Dunn has rejoined LMG as Western Australian growth manager and Loan Market broker success manager, taking on a dual leadership role as the group’s footprint in the state accelerates.
White‑Dunn, who stepped into the role in November 2025, has nearly two decades of experience across aggregation and finance.
She previously worked with LMG brokers from 2012–23 as a partnership manager at FAST before the aggregator was absorbed into LMG and has also held business development posts with Victorian Finance Group, Platform Finance WA, and COG Aggregation WA.
Drawing on that background, she has been tasked with driving growth in Western Australia, while lifting the support offered to Loan Market offices in the state.
Emphasis on flexible service models
A central theme of White‑Dunn’s remit is to help businesses match their structure and ambitions with the right service model inside the LMG and Loan Market ecosystem.
She said one of the main reasons for rejoining the group was the ability for firms to move between support frameworks as their plans evolve.
“Helping business owners find the right fit for them – while still having the flexibility to change service models if their ambitions change – was one of the big attractions for me to return,” White-Dunn said.
MyCRM, AI, and diversification in the spotlight
Technology and diversification will also sit at the heart of White‑Dunn’s role, particularly through the rollout of LMG’s MyCRM platform and its newer intelligence tools.
“I’ve worked with different broker technologies over the years, and MyCRM is setting a new standard,” she said.
“The ongoing enhancements, including the new MyCRM Intelligence tools, give businesses powerful resources, all in one place, to work faster and smarter.”
White‑Dunn added that the expanding suite around MyCRM is intended to support businesses as they broaden their offering beyond home loans.
“Specialist coaches, MyCRM Diversified and the AFX (Asset Finance Exchange) at LMG and Loan Market make it easier for business owners to expand the relationships with their clients beyond home loans, helping them say ‘yes’ to more growth opportunities,” White‑Dunn said.
Culture and continuity highlighted
LMG Western Australian state director Kaine Adamson said White‑Dunn’s decision to return to the group was being warmly received by businesses across the state.
“Natalie draws on almost two decades of industry experience to deliver trusted strategic support to our business owners,” he said.
Adamson also framed her move as an endorsement of LMG’s broader direction as it invests further in technology, compliance, and coaching.
“Her decision to return also speaks volumes about the proposition we offer our brokers and the culture in our network,” he said.
“It’s an exciting time for Natalie to return as we continue to innovate for our brokers.”
White-Dunn’s return comes after a particularly strong year for LMG’s retail network in the west, with Loan Market businesses recording an average 20 per cent year‑on‑year increase in settled deals over 2025.
[Related: LMG sees record quarterly lodgements as FHB activity surges]
