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Who are Australia’s top asset finance brokers?

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Australia’s leading asset finance brokers have been revealed in The Adviser’s Elite Broker Ranking 2025 – Asset Finance, partnered by Optimise Aggregation.

The Elite Broker Ranking 2025 – Asset Finance, partnered by Optimise Aggregation, shines a spotlight on the nation’s top brokers writing asset finance, highlighting those responsible for securing the largest volumes of loans for vehicles, equipment, technology, and other business assets.

Topping the overall asset finance ranking was William Hong from Talk To A Broker, who settled a remarkable $68.3 million across 1,509 loans in the financial year 2025. The Sydney-based broker specialises in both consumer and business asset finance, demonstrating a rare combination of high-value and high-volume lending.

However, when it comes to sheer loan numbers, it was Michelle Gorsevski, founder and director of lendlab, who came out on top, writing 1,704 loans totalling $49.6 million over the year.

 
 

Other high-volume brokers included Will Hamer from Hamer Asset Finance (685 loans) and Teoman Morgil from Pure Capital Finance (509 loans).

All brokers in the ranking settled more than $4.5 million, underlining their significant impact on the sector.

Congratulations to all those recognised in the Elite Broker Ranking – Asset Finance 2025, whose achievements reflect both innovation and excellence in Australia’s growing asset finance sector.

You can view the full Elite Broker Ranking – Asset Finance 2025, partnered by Optimise Aggregation, in the December/January edition of The Adviser magazine, out now!

The ranking for residential brokers was published in the October edition, and the ranking for commercial brokers ran in the November edition.

[Related: The biggest commercial brokers in Australia unveiled!]

elite broker ranking   asset finance ta dug mc

Annie Kane

AUTHOR

Annie Kane is the managing editor of Momentum's mortgage broking title, The Adviser.

As well as leading the editorial strategy, Annie writes news and features about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape.

She is also the host of the Elite Broker, New Broker, Mortgage & Finance Leader, Women in Finance and In Focus podcasts and The Adviser Live webcasts. 

Annie regularly emcees industry events and awards, such as the Better Business Summit, the Women in Finance Summit as well as other industry events.

Prior to joining The Adviser in 2016, Annie wrote for The Guardian Australia and had a speciality in sustainability.

She has also had her work published in several leading consumer titles, including Elle (Australia) magazine, BBC Music, BBC History and Homes & Antiques magazines.  

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