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Revealed: What brokers really think of BDMs

4 minute read
Revealed: What brokers really think of BDMs
The latest Broker Pulse survey has identified which banks were rated highest by brokers for their business development managers.
Business development managers (BDM) across all lender segments held steady in August, maintaining their record high score of 58 from brokers, according to the latest Broker Pulse survey.

Continuing its streak of improvement, AMP Bank emerged with a perfect score for its positive rating, and climbed from fifth position in July to the top-rated large authorised deposit-taking institutions (ADI) in August.

As a result, the non-major bank’s overall satisfaction rating from brokers increased from 79 per cent to 95 per cent in August.

Macquarie Bank BDMs achieved a 95 per cent positive rating in August (up from 92 per cent in July) but slipped to second position behind AMP Bank.

Satisfaction with ME Bank’s BDMs rose by over 20 percentage points between July and August to 85 per cent, while Suncorp BDMs achieved a positive rating of 83 per cent, up from 74 per cent in July.

Among the major banks, Westpac was ranked second last in the large ADI segment but satisfaction with its BDMs was up from 44 per cent in July to 60 per cent in August.

In the small ADI segment, five out of 12 lender BDMs achieved perfect scores in August (up from three in July), while only three were assigned a negative rating.

While none of the non-banks achieved a perfect score, Liberty Financial BDMs mirrored the performance of its credit assessors with a 96 per cent positive rating from brokers, the highest in the most commonly used non-bank segment in the Broker Pulse survey.

Commenting on the performance of credit assessors and BDMs, Momentum Intelligence director Michael Johnson said: “Credit assessors have one of the toughest positions in financial services and by working effectively with brokers, the outputs are fast, compliant and consistent decisions.

“The relationships between brokers and BDMs are critical for successful client outcomes and the Broker Pulse survey continues to show that brokers are extremely satisfied with many BDMs across the country.”

To participate in next month’s Broker Pulse survey or for more information, click here.

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Adrian Suljanovic

AUTHOR

Adrian Suljanovic is a journalist on Momentum Media's mortgages titles: The Adviser and Mortgage Business.

Adrian has written for a range of titles under the Momentum Media umbrella such as IFA, Investor Daily and Lawyer’s Weekly before joining the mortgages team in 2022.

He graduated from the University of Wollongong in 2021 gaining a Bachelor of Communication & Media with a major in Digital & Social Media.

E-mail Adrian at: [email protected]

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