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National recruitment drive for brokerage

by Reporter4 minute read

Elders Home Loans’ head of home loans has spearheaded a restructured strategy for the company, growing its broking team at a “rapid pace”.

Now in its 177th year, Elders Home Loans has announced that it is taking a new direction in its home loan business, which features a focus on growth through national recruitment.

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The growth is being achieved through ramped up recruitment, business improvement initiatives and a referral program, which have been implemented under a new home loans strategy being driven by head of home loans, John Rolfe.

Since July 2016, Mr Rolfe has been responsible for the strategic development of Elders, including the introduction of a flexible model for brokers to grow their businesses with the support of a real estate referral program.


As a result, the company’s broking team has been growing “at a rapid pace”.

Mr Rolfe commented: “Over the past five months, we have rebuilt Elders Home Loan’s business, redesigning compliance systems, commission structures and operating models, including restructuring the agreements and product offerings.

“Low entry costs and a low cost, high commission split model for Elders Home Loans brokers has seen a number of brokers, both existing and new to market, express interest in joining the team and that’s expected to continue.”

Mr Rolfe added that the company is also working on enhancing its relationship with its financial planning and insurance networks.

“It makes sense for us all to work together to expand the national home loans business to meet the needs of not only Elders Real Estate agents, financial planners and insurance agents and their clients, but also the ever-increasing demands of our organic clients,” he concluded.

National recruitment drive for brokerage
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