the adviser logo

National recruitment drive for brokerage

by Reporter4 minute read

Elders Home Loans’ head of home loans has spearheaded a restructured strategy for the company, growing its broking team at a “rapid pace”.

Now in its 177th year, Elders Home Loans has announced that it is taking a new direction in its home loan business, which features a focus on growth through national recruitment.

The growth is being achieved through ramped up recruitment, business improvement initiatives and a referral program, which have been implemented under a new home loans strategy being driven by head of home loans, John Rolfe.

Since July 2016, Mr Rolfe has been responsible for the strategic development of Elders, including the introduction of a flexible model for brokers to grow their businesses with the support of a real estate referral program.


As a result, the company’s broking team has been growing “at a rapid pace”.

Mr Rolfe commented: “Over the past five months, we have rebuilt Elders Home Loan’s business, redesigning compliance systems, commission structures and operating models, including restructuring the agreements and product offerings.

“Low entry costs and a low cost, high commission split model for Elders Home Loans brokers has seen a number of brokers, both existing and new to market, express interest in joining the team and that’s expected to continue.”

Mr Rolfe added that the company is also working on enhancing its relationship with its financial planning and insurance networks.

“It makes sense for us all to work together to expand the national home loans business to meet the needs of not only Elders Real Estate agents, financial planners and insurance agents and their clients, but also the ever-increasing demands of our organic clients,” he concluded.



You need to be a member to post comments. Register for free today


PhilipLowe mb

RBA attempts to curb runaway inflation

On Tuesday (5 July) the Reserve Bank of Australia (RBA) announced at its monetary policy meeting it will increase the...

flood qld suburbs ta

Home loan support offered to NSW flood victims

Widespread persistent heavy rain over large swathes of NSW over the weekend and into Monday (4 July) has caused major...

Dr Jane Rennie CPA

Accountants to decline ‘capacity to repay’ requests

The leaders of CPA Australia, the Institute of Public Accountants (IPA), and the Chartered Accountants Australia and...

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more