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Poor communication undermining broker-agent relationships

by Nick Bendel9 minute read
The Adviser

Brokers risk alienating real estate agents when they fail to give them a "quick no", according to a man who has worked in both fields.

Darren Manson, national sales and recruitment manager at LJ Hooker Home Loans, said agents want to know immediately if one of their deals isn't going to close.

"That's our biggest frustration. When I was an agent, that's what I wanted to know [immediately]," Mr Manson told The Adviser in a video interview.

"Do I have to open the place on Saturday, do I have to show more buyers, do I need to negotiate between a buyer and a seller, do I need to try to keep my seller engaged with me to keep the listing?"

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Another mistake brokers make is failing to keep agents in the loop about deals that are going through, he said.

Mr Manson also said agents are impressed by brokers who can help them close sales.

"From an agent's point of view, they've worked days, weeks and months to bring a seller to the market," he said.

"What they don't want to do is jeopardise that relationship – they want the transaction to go through."

[Related: Star broker thanks real estate agents for his success]

Click here for Mr Manson's video interview

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