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Brokers top choice for buyers

Staff Reporter 4 minute read

Jessica Darnbrough

Home buyers are more inclined to seek out the advice of a broker than go direct to a lender, new research has found.

According to Mortgage Choice’s First Home Owner survey, more than 40 per cent of respondents said their favourite point of contact for mortgage advice was a broker, followed by a lender.

Parents came in third with 19 per cent of respondents saying they would go to their family for mortgage advice.

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These statistics were widely supported by Aussie chief executive officer Stephen Porges who said brokers will remain the go-to source for mortgage advice for the forseeable future.

Speaking to The Adviser, Mr Porges said buyers preferred to use brokers over lenders or the internet, as "people crave fae-to-face interaction".

”Yes, you can get leads from online, but not a lot more than that. Mortgages are incredibly complicated and people want a personalised service,” he said.

“There are some groups that believe the internet can offer everything a broker can, but this is simply not the case.”

Mr Porges said the internet was still 20 years away from becoming a comprehensive and reliable mortgage channel.

“At some stage it will be a stronger channel. Right now however, it is a lead channel, it is not a fulfilment channel."

Brokers top choice for buyers
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