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New look for non-bank

Staff Reporter 4 minute read

Jessica Darnbrough

NFC has unveiled a new look, logo and branding in a bid to cement its competitive position within the industry.

According to the non-bank lender’s managing director Andrew Clouston, NFC is more committed than ever to its broker partners and meeting industry needs, as such, the company thought it was time to refresh its look.

"2010 has been a really big year for NFC and the organisation is in a very different position now to when it was founded nine years ago,” Mr Clouston said.

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“This year alone, we have introduced a national network of Business Development

Managers, formed an alliance with ING DIRECT and been acquired by publicly listed financial services group, Firstfolio, and we needed our brand to reflect our new market position.”

Mr Clouston said the company wanted a recognisable brand that reflected the ongoing strength of the company.

But while NFC is changing the look and feel of its branding, Mr Clouston stressed the company had no plans to change its core values.

“With more funders, products and services available, brokers will be the first to benefit from the latest advances at NFC, and we are very pleased to welcome growing numbers on-board.”

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