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Finsure celebrates a decade in the mortgage industry

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Sam Nichols 4 minute read

The aggregation group has marked its 10-year anniversary, coming less than two months after its broker network grew to over 2,000 members. 

Finsure has marked its 10th year in the mortgage broking industry with the aggregator group celebrating its decade anniversary this month. 

Speaking of the milestone, founder and chief executive John Kolenda said he was proud to mark the milestone.

“It’s hard to believe Finsure has been going for 10 years and I am very proud of all we have achieved over the past decade, particularly as when we started the world was still emerging from the global financial crisis,” Mr Kolenda said.


“We are now operating through the COVID-19 pandemic, but the group has continued to grow and perform strongly. The speed of our growth over the past decade has exceeded all my expectations and is a tribute to the hard work of our staff and our broker partners.”

In regard to how this was achieved, Mr Kolenda noted that he believes this was the result of “building the strongest value proposition in the market to mortgage brokers” as well as providing a more personal touch to the aggregator experience. 

“We successfully identified a gap in the market, with brokers wanting a more personal touch to how their aggregator supports their business along with more business-to-business solutions,” he elaborated. 

In 2018, the aggregator partnered with BNK Banking Corp, then known as Goldfields Money. 

The following year, the aggregator launched a new customer relationship management (CRM) platform, incorporating the digital bill comparison provider SmartMe into the platform in 2020. 


Earlier this year, this aggregation group announced its loan book had increased by 24.5 per cent year-on-year to a total of $56.6 billion year-to-date to June 2021, its broker network also reaching over 2,000 members over this same period. 

Mr Kolenda also highlighted that he was proud of the group’s Women in Finsure Program and its Broker Academy.

“These have been fabulous accomplishments for Finsure to build up the business to this level in 10 years,” Mr Kolenda said, before adding, “And we are determined to keep growing.”

[Related: Aggregator settlements up 42%]

Finsure celebrates a decade in the mortgage industry
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Sam Nichols

Sam Nichols is a journalist at The Adviser and Mortgage Business. His reporting has featured in a range of outlets including ABC News, SBS' The Feed, and VICE.


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