Financial services group KeyInvest has finalised the acquisition of boutique aggregator First Rock.
According to KeyInvest’s managing director Ian Campbell, the acquisition is part of the company’s campaign to grow and drive its national presence.
“First Rock’s 50 broker members will now operate under the KeyInvest Lending Services brand,” Mr Campbell told The Adviser.
“KeyInvest has long been a well-recognised and respected brand in South Australia. However, we want to further our reach and increase our presence in the mortgage market. This acquisition helps us achieve just that.”
Mr Campbell said the company’s acquisition was just one of three acquisitions that KeyInvest has made in recent years in a bid to build its national presence.
In 2008, the company acquired brokerage and mortgage manager Money Advisers.
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