RAMS Home Loans has unveiled a new era with the launch of a campaign “RAMS can, so you can,” the lender announced today.
The new campaign signals an exciting new future for RAMS, according to head of marketing Julie Webster.
“The ‘can-do attitude’ has always been at the heart of the RAMS culture and consumer offering, and now RAMS has added the ‘can-do strength’ following its purchase by a major bank, Westpac,” she said.
RAMS general manager Rob Graham said the business is moving quickly to send clear messages to customers that RAMS can now meet a broader range of customer needs.
“We will continue to evolve the brand and style of marketing to have appeal across a broader range of customer segments,” he said.
Mr Graham also emphasised that RAMS will continue to offer leading products for first-home buyers, self-employed borrowers and investors.
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