New player launches white-label home loans

Effective immediately, Kogan.com has revealed that it will offer Adelaide Bank-funded prime home loans and Pepper Group-funded non-conforming home loans to borrowers across the market, including first home buyers (FHBs), investors, those looking to refinance, and individuals with special circumstances (self-employment, debt consolidation, credit issues and financial setbacks).

Kogan also revealed that its owner-occupier interest rate will start from 3.69 per cent and investor rates from 3.89 per cent.

Following the announcement, David Shafer, executive director of Kogan.com, said: “Kogan.com delivers products and services that Australians need at some of the most affordable prices in the market, and we’re proud to extend our offerings to the financial services Australians use every day through the launch of Kogan Money Home Loans.

“Digital efficiency continues to be a key driver of our ability to achieve price leadership, and we’ve taken this approach with our Kogan Money Home Loans offering.”

Mr Shafer added that Kogan aims to simplify the lending process for borrowers.

“Knowing where to start when getting a home loan can be difficult, especially in a crowded market. Kogan Money Home Loans is making this process easier and more efficient for the many Australians looking to secure a home loan either when purchasing a property or as part of a refinance.”

He concluded: “A large part of Kogan Money Home Loans’ mission is to provide solutions to help people lower the cost of owning homes and investment properties and to achieve property ownership.”

[Related: White label loans gain popularity]