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BDM leaves bank to set up brand coaching business

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Reporter 4 minute read

Suncorp’s Perth business development manager, Dino Pacella, is to leave the bank next week to set up his own brand accountability coaching business.

Mr Pacella, who has been with Suncorp for the past seven years (and who has been a BDM for the Perth area for the past five), will step down from his role at the bank on Friday, 9 November, to concentrate fully on his eponymous business venture as well as the National Finance Brokers Day brand.

Mr Pacella said that his business will cover both small business owners and corporate employees. It will comprise one-on-one coaching involving brand messaging and post analytics, keynote speaking, corporate workshops and a subscription-based, bi-weekly video segment, Ubervation.

Speaking to The Adviser about his new brand accountability coaching business, Mr Pacella said that he was pursuing his “passion of personal branding” and “obsession” with LinkedIn.

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“The passion stemmed from a lot of time spent across LinkedIn and the evidence that I’ve seen around the power of being able to help people,” Mr Pacella said. 

“I’m a bit obsessed with it and I’ve done a lot of work with it and spoken to a lot of people overseas about it. Australians have been quite slow adopters of the platform, but those in the UK and US use it religiously. So, I’ve learnt a lot from people in those markets about what goes on behind the platform and the science behind it and how to actually build something that is credible, that is tangible and that will get you to the next level.” 

Suncorp has confirmed that Mr Pacella will step down from his role next week and that the bank will be recruiting for his replacement in due course.

WA-based brokers are being advised to contact Suncorp’s WA business development consultant, Ashton Grove, in the interim period while the recruitment process continues.

 [Related: BDM hits out at broker article]

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BDM leaves bank to set up brand coaching business
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