By: Jessica Darnbrough
AMP is gearing up to launch a new diversification program through its broker distribution channel.
The program will allow select brokers to arrange basic deposit products for their clients, ranging from transaction accounts, to online and cash management accounts to term deposits.
AMP Banking head of sales and marketing Stephen Craig, told The Adviser that the program will be implemented in conjunction with the bank’s distribution partners.
“The program is an advice-free model and is delivered by our business development team,” Mr Craig said.
“It designed to help brokers diversify their business and protect their customers from competition; and for the customer, it provides a more comprehensive service for them from their broker.”
The new program follows hot on the heels of the bank’s latest advertising campaign, which was designed to promote AMP’s key deposit and mortgage products.
In addition, the ads were created to help position the bank as an alternative to the majors and introduced AMP’s new catchphrase: “there is another bank”.
“The campaign helped to position us as a real alternative to the banks, delivering products and services that are highly competitive,” Mr Craig said.
"We are committed to delivering a high level of support to brokers and extending our partnerships in this area."
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