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Annex Group partners with brokerage

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Reporter 5 minute read

An Australian mortgage business developer has partnered with a brokerage with a network of 1,000 brokers.

Annex Group, which builds and manages mortgage broker business for the Australian real estate market, has partnered with Mortgage Advice Bureau (MAB), which has brokers both in Australia and London.

The partnership will see the Annex Group utilise MAB's technology and call centres to efficiently contact the databases of their real estate agency clients, while MAB will take advantage of the Annex Group's contacts in the real estate sector.

CEO of MAB Peter Brodnicki claimed that the partnership would further strengthen the company’s model, which centres on lead generation and offering an enhanced customer experience.


Mr Brodnicki noted that the partnership would provide MAB with greater access to Annex’s real estate network.   

“We have chosen to partner with Annex Group given their experience and depth of relationships in the real estate industry,” the CEO said.

“Our offering clearly provides a highly complementary and extended service to the client base of Annex Groups’ partners.

“They clearly have the ability and desire to substantially grow their business under the MAB brand in Australia by providing an unparalleled service to their consumers, supported by MAB’s market-leading technology platform.”

Director of Annex Finance Group Dean Perlman said he believes that the partnership would enable the company to “perfect their services to clients”.


“With the spotlight on our industry focusing on the customer experience, especially from a regulatory perspective, we thought it imperative to partner with a leading international player whose systems, technology, size and structure would enable our various divisions to perfect their services to clients and lenders alike, [not just] in sourcing loans but also in managing the hugely valuable customer relationship post settlement, a vital aspect which unfortunately gets swept aside too often,” Mr Perlman said.

Annex’s Victorian CEO, Chris Salm, claimed that the new arrangement would help meet the growing demand from the company’s real estate partners.

“We are responding to the growing demand from our real estate partners who now recognise finance as a crucial facet in offering a one-stop shop for property services,” Mr Salm said.

Further, managing director of MAB Darren Canter said: “The Annex Group has a proven track record of delivering property instructions for their real estate partners alongside creating an additional asset base for them via sales of relevant, tailored mortgage solutions.

“The business and culture fit couldn’t be better, and we really look forward to pushing the boundaries together in terms of the service levels provided to our real estate partners and their customers. 

“It is a win-win for our partners, their clients and for both business.”

[Related: OnDeck joins Connective panel]

Annex Group partners with brokerage
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