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Aussie appoints new WA state manager

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Reporter 4 minute read

Aussie Home Loans has appointed Bendigo and Adelaide Bank’s Simone Ellul to the position of state manager for Western Australia.

Ms Ellul, who will take up the role in February, will be responsible for supporting and growing Aussie’s WA network, which includes over 20 franchise retail stores, 40 mobile mortgage brokers and almost 10 team members.

Aussie CEO James Symond commented: “With a lending background, Simone understands intimately that not every lender has the right loan for every borrower.

“Our state managers play a key role in helping our brokers achieve their business goals and ensuring our customers receive an outstanding experience. With almost 20 years in financial services under her belt, Simone has a strong understanding of the WA market and how to implement sales and marketing strategies that move the dial.”


Speaking of her new appointment, Ms Ellul said: “Aussie is Australia’s largest and most recognised mortgage broker, so I am excited to be able to help educate borrowers on the huge benefits that using a quality mortgage broker can offer.

“On top of this, the WA market is finally starting to show signs of growth, so it’s the perfect time to be helping Aussie’s franchisees and mortgage brokers to capitalise on the opportunities that lie within this great state.”

In November, Aussie announced that it would be investing in the WA market over the next few years by expanding its footprint and recruiting more mortgage brokers across the state.

“We are focused on growing the number of Aussie brokers across WA by more than 50 per cent over the next two years,” Mr Symond said.

“We have a great deal of confidence in WA’s future and Simone’s knowledge and understanding will be of huge benefit to our current and future WA brokers and franchisees and our customers.”


Ms Ellul reports to Aussie’s general manager, distribution, Brad Cramb.

[Related: James Symond on the benefits of being bank-owned]

Aussie appoints new WA state manager
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