Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

IDme rebrands to IDYou

virtual identity virtual identity
Reporter 5 minute read

MSA National has announced that its verification of identity app, IDme, has rebranded to better reflect the purpose of the app and make it more relevant.

MSA National’s verification of identity (VOI) app, IDme, which has been widely adopted by lenders to make the verification of identity process more efficient, has now changed name to IDYou.

Speaking about the name change, Sam Makhoul, the managing director of MSA National, said that there were three reasons for changing the name of app.

“Firstly, VOI is about the broker identifying the customer. I am identifying ‘you’ as opposed to ‘me’. The latter gives the impression that it is a consumer app, whereas we are clearly positioning this as a broker business-to-business tool. We did not want the app to be confused with other consumer apps out there.

“Secondly, we are introducing more features to the app in 2018, which will make the name change even more relevant. The app will offer even more functionality to the broker including the ability to customise the report for each lender and link it to the loan application on that lender platform.


“Thirdly, IDYou is one of very few apps offering remote VOI for brokers who have clients in remote regional locations. We think that ARNECC will eventually bring remote VOI within the safe harbour rules. It makes more sense to call the app IDYou as the process of conducting remote VOI entails a certain level of collaboration between the broker and ‘you’, the customer.”

Mr Makhoul added that the app will undergo more updates next year, and it will have an updated logo to include a fingerprint watermark.

[Related: Virtual Identity]

IDme rebrands to IDYou
virtual identity
TheAdviser logo

If you have ever considered how you could better service your SME clients but lack the knowledge or confidence to do this beyond referring them on, this is a must-attend event for you. Don't miss SME Broker Bootcamp, a jam-packed, free-to-attend, practical workshop. Register today and secure your place at this interactive, flexible, must-attend event.


virtual identity


more from the adviser
money grants

Breaking News

Flood relief assistance extended to Somerset Region

Queensland and federal government-funded grants of up to $50,000 ...

flood water ta

Breaking News

Natural disaster preparedness inquiry launches for small business

An inquiry into small-business natural disaster preparedness and ...

applause clap

Breaking News

Simplicity Loans & Advisory reaches $2bn milestone

The brokerage’s co-managing directors believe this settlement f...