Broking industry asked to take survey on value proposition

Broking industry asked to take survey on value proposition

Question, broking industry, value proposition Question, broking industry, value proposition
Annie Kane Comments 10
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Brokers, aggregators and those affiliated with the broker channel are being asked to respond to a survey that aims to demonstrate the value proposition of the third-party channel.

The Mortgage Broking Industry Group is spearheading the project. This group consists of representatives from AFG, Astute, Aussie, Choice, Connective, FAST, FBAA, Loan Market, MFAA, Mortgage Choice, NMB, PLAN and Smartline.

The aim of the project is to create a snapshot of the driving factors that have led to the continuing growth in the number of consumers using a finance broker and its contribution to the Australian economy.

“The importance of this project is reflected in the fact that both mortgage industry associations and a group of aggregators have worked closely together to address these views with fresh research,” said Joe Sirianni, chairman of the Project Steering Committee and director of Smartline Home Loans.

“The survey is being coordinated by the Mortgage Broking Industry Group (MBIG) and has commissioned Deloitte Access Economics to conduct the research so that all findings are independently evaluated.

“We, as an industry, can see the positive impact that brokers are delivering for consumers. This investment will allow us to present all interested parties with reliable data supporting the value of the mortgage broking industry.”

To ensure that the research has widespread collaboration, the MBIG is calling on brokers, broker businesses and aggregators to provide feedback through an online survey. The findings from this industry survey, combined with ongoing consumer research, is expected to deliver a solid base of valuable data.

Mr Sirianni said: “We have identified that there is a need for up-to-date evidence explaining the growth in the use of brokers. The industry can support the impending report by taking the time to fill out the survey and adding value to this important initiative nationally.

“Brokers often ask how they can do more to support the industry, so the MBIG hopes brokers will give the time to assist in this important report. The survey will be distributed to the industry through the MFAA, FBAA and aggregators. It will remain open until close of business, December 3rd.”

More to come.


Broking industry asked to take survey on value proposition
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Annie Kane

Annie Kane

Annie Kane is the editor of The Adviser magazine, Australia’s leading magazine for mortgage brokers. As well as writing news and features on the Australian mortgage market, financial regulation, fintechs and the wider lending market – Annie is also the host of the Elite Broker podcast and regulator contributor to the Mortgage Business Uncut podcast. 

Before joining The Adviser team at Momentum Media in 2016, Annie wrote for a range of business and consumer titles, including The Guardian (Australia), BBC Music Magazine, Elle (Australia), BBC Countryfile, BBC Homes & Antiques, and Resource magazine.

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