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CBA-owned mortgage broker Aussie Home Loans has appointed Sydney-based Switched on Media as its digital marketing agency.
A member of the WPP AUNZ group, Switched on Media will be responsible for Aussie’s digital strategy, planning, media buying and execution across a full range of digital services: SEM, SEO, Display, Affiliates, Social Media, Content Amplification and CRO.
Richard Burns, Aussie’s general manager – customer experience & technology, said that digital has always played an integral role in Aussie’s marketing mix and remains key to the group's ambitious growth strategy.
Switched was carefully selected following a comprehensive and highly competitive pitch and tender process.
Mr Burns said: “The whole team was excited by the energy, skills and cultural fit displayed by Switched on Media during the tender process and again throughout our recent on-boarding. We believe they are the right digital agency to help us ensure cohesion across our online activity while driving maximum efficiency of our considerable investment in digital marketing.
“Switched will work as an extension of our in-house marketing team, with their focus firmly on driving customer acquisitions.”
Samuel Powell, Switched on Media’s business director, said that the agency is excited to be working with an "iconic brand".
"We thrive on partnering with like-minded companies and creating tailor-made digital marketing strategies that focus on impact and value, so we’re looking forward to the work and opportunities ahead,” Mr Powell said.
[Related: Major brokerage says 1 in 4 now struggling with mortgage]
James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.
He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.
He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.
James holds a BA (Hons) in English Literature and an MA in Journalism.
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