Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Aussie Home Loans appoints new digital marketing agency

hands   hands
Staff reporter 4 minute read

CBA-owned mortgage broker Aussie Home Loans has appointed Sydney-based Switched on Media as its digital marketing agency.

A member of the WPP AUNZ group, Switched on Media will be responsible for Aussie’s digital strategy, planning, media buying and execution across a full range of digital services: SEM, SEO, Display, Affiliates, Social Media, Content Amplification and CRO.

Richard Burns, Aussie’s general manager – customer experience & technology, said that digital has always played an integral role in Aussie’s marketing mix and remains key to the group's ambitious growth strategy.

Switched was carefully selected following a comprehensive and highly competitive pitch and tender process.

Advertisement
Advertisement

Mr Burns said: “The whole team was excited by the energy, skills and cultural fit displayed by Switched on Media during the tender process and again throughout our recent on-boarding. We believe they are the right digital agency to help us ensure cohesion across our online activity while driving maximum efficiency of our considerable investment in digital marketing.

“Switched will work as an extension of our in-house marketing team, with their focus firmly on driving customer acquisitions.”

Samuel Powell, Switched on Media’s business director, said that the agency is excited to be working with an "iconic brand".

"We thrive on partnering with like-minded companies and creating tailor-made digital marketing strategies that focus on impact and value, so we’re looking forward to the work and opportunities ahead,” Mr Powell said.

[Related: Major brokerage says 1 in 4 now struggling with mortgage]

PROMOTED CONTENT


Aussie Home Loans appoints new digital marketing agency
hands
TheAdviser logo

If you’re feeling overworked and overwhelmed in this fast-paced mortgage market, it’s time to make some changes, and the Business Accelerator Program can help! Work smarter, not harder, in 2022 and beyond, visit the website here to secure your ticket.

hands
James Mitchell

James Mitchell

James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.

 

 

more from the adviser
Stephen Moore headshot

Breaking News

Brokers will dictate future of Choice, FAST, PLAN: White

After its management restructure, Loan Market Group will continue...

Peter Lock Kerry Betros Heritage

Breaking News

Heritage leaders address merger proposal concerns

The chairman and chief executive of Heritage Bank have addressed ...

uptick graph

Breaking News

Wisr reports 113% loan book growth

The non-bank lender originated a record $132 million over the las...