Non-major lender Liberty has thanked the broking community for its support over the years as it celebrates its 20th year of business.
The non-bank was first launched in 1997 to bring “specialty finance” to those that were not able to access solutions from other financial institutions.
It now provides a wide range of custom and prime residential, motor, commercial, personal and self-managed super fund (SMSF) loans as well as insurance.
Since its launch, the company has helped its broking partners write more than $23 billion in loans for over 270,000 customers.
Speaking of its 20th birthday, Liberty’s group sales manager, John Mohnacheff, thanked brokers for their support, adding: “We’re really proud of how far we’ve come as a business, but we couldn’t have got here without the support of broking partners, who are just as important today as they were when we started. The best part is that we have grown together with a lot of our partners, and that’s what matters most.
“Turning 20 is a big milestone. It’s been an exciting journey full of twists and turns. We were one of only a few to continue lending right through the GFC, which is [a] testament to the support for our hard-working broking partners during those tough times.
“Thankfully, we’ve been well practiced at adapting to change and continue getting stronger.”
In the last 20 years, Liberty has invested heavily in technology, and most recently launched a new loan tracking app aimed at helping mortgage brokers monitor the status of loan applications.
In June, the non-major lender won the Marketing Campaign of the Year award at The Adviser’s Australian Broking Awards for its consumer awareness campaign that aimed to further support its broker partners. It also made headlines earlier this month for acquiring wholesale aggregator nMB from Aussie Home Loans.
Speaking to The Adviser last week, Mr Mohnacheff said: “We are delighted to be partnering with nMB because Liberty is 20 this year and we have been working with Gerald Foley and his team for that whole time, so we have a wonderful synergy.
"NMB will be another lens for Liberty into the broker space and will help us get an even deeper understanding of what brokers want, and the way the market is going.”
Mr Mohnacheff concluded: “The free-thinking approach that we take to everything we do is why more and more brokers are choosing Liberty as their lender of first choice.”
[Related: Liberty cashes in on APRA crackdown]
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