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REA to acquire major brokerage

by James Mitchell10 minute read
Image courtesy of REA Group Linkedin

REA Group, the parent company of realestate.com.au, has today announced that it will acquire a majority 80.3 per cent stake in one of Australia’s largest mortgage broking franchise businesses.

Realestate.com.au announced today that it has entered into an agreement to acquire a majority stake in mortgage broking franchise business, Smartline and has also entered into a strategic mortgage broking partnership with NAB.

In an ASX trading update this morning, REA Group said the purchase consideration of $67 million will be funded from existing cash reserves. 

Smartline is one of Australia’s premier mortgage broking franchise groups with over 300 advisers nationally, settling more than $6 billion in loans annually with a total loan book of approximately $25 billion.


Realestate.com.au will acquire an 80.3 per cent stake in Smartline, with the remaining 19.7 per cent shareholding to be retained by the existing management team.

This team will continue to be led by executive director and co-founder Chris Acret and will operate under its current structure and brand.

Realestate.com.au and NAB have also agreed to build a mortgage broking solution which adds to the strategic partnership announced in December 2016 to create an Australian-first end-to-end digital property search and financing experience.

To help achieve this, NAB will provide an opportunity for its Choice Home Loans brokers to join this new broking solution.

The strategic partnership with NAB enables REA to offer a realestate.com.au broking service at the launch of realestate.com.au Home Loans later this year. The acquisition of Smartline will give the REA Financial Services segment greater scale and capability for the long term.

“Building a strong presence in the broker market channel is an important part of our financial services strategy. These investments allow us to enter a new market with two of the industry’s most trusted and successful mortgage broking operations,” REA Group CEO Tracey Fellows said.

“Providing a broker solution will complement the digital search and finance experience we are building in partnership with NAB on realestate.com.au. It’s about giving people greater choice when selecting the right home loan for them,” she said.

More to come

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James Mitchell


James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.