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Big four bank announces strategic appointment

sarah willsallen sarah willsallen
Francesca Krakue 4 minute read

Westpac has newly appointed a state general manager for NSW/ACT to lead a team of BDMs who provide expert mortgage advice to brokers.

Sarah Willsallen will join the team at Westpac as the state general manager for consumer third-party distribution in NSW and the ACT, commencing 1 May.

According to Westpac, Ms Willsallen will lead a team of business development managers who provide mortgage advice to brokers.

Prior to joining the bank, Ms Willsallen worked in sales environments at Kmart Tyre & Auto Service as well as in complex channel management for over eight years with Fuji Xerox Australia.


Commenting on her new appointment, Ms Willsallen said that she is looking forward to tackling some of the challenges the sector is facing now, and will confront in years to come.

“With a strong focus on service and a commitment to the communities we operate in, I can’t wait to hit the ground running in May,” she said.

Tony MacRae, general manager of third-party distribution consumer bank, said that Ms Willsallen’s extensive experience in commercial businesses across product sales, technology and B2B services in Australia and abroad “sets her up for success in her new role”.

“Sarah has broad expertise in sales capability and culture, operational excellence and strategic planning,” Mr MacRae said.

“In the past 12 months with Westpac, Sarah has applied her skills in change management and commercial strategy, and demonstrated a natural ability as a leader.


“Her addition to our team will help ensure we remain well placed to navigate the changes ahead for our industry.”

[Related: Mortgage lender appoints Chum Darvall as deputy chairman]

Big four bank announces strategic appointment
sarah willsallen
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sarah willsallen


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