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MyState changes senior management to focus on brokers

Reporter 4 minute read

An ASX-listed banking and wealth management group has announced that it has appointed a new head of retail banking sales and service to allow the current general manager of this area to focus on the broker channel.

Just weeks after the announcement that Paul Herbert will become head of third party sales for MyState Bank, the lender has now revealed that Huw Bough, the current general manager for retail/business banking, wealth and broker will take up the role of general manager for the broker channel, in a bid to “further strength[en] MyState’s team and proposition for mortgage brokers”.

Mr Bough's new role will prioritise broker strategy, aggregator relationships and policy. He will be supported by Mr Herbert, who leads MyState’s business relationship managers and broker operations.

According to MyState managing director and chief executive office Melos Sulicich, Mr Bough's move will enable him to focus on the broker channel, which is "central to [MyState's] growth strategy".


As Mr Bough will be focusing on the third-party channel, the bank has created a separate role solely focusing on retail banking sales and service.

B&E Personal Banking’s current chief sales and marketing officer, Kate Dean, will take on the new role at MyState next month.

From February 2017, Ms Dean will be responsible for the performance of the group’s branch networks in Tasmania and central Queensland and the development of the group’s contact centre. She will report to Mr Sulicich.

Mr Sulicich commented: “We are delighted to welcome Kate to MyState. Her retail banking experience and knowledge of the Tasmanian market will support our strong organic strategy by responding to the changing needs of branch customers, deepening customer relationships and expanding community engagement.

“We look forward to her contribution as we increase our market presence and develop new strategies for the increasingly omni-channel banking environment."


[Related: Bank boss outlines mortgage strategy, praises broker loan quality]

MyState changes senior management to focus on brokers
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