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Major bank sees 8.4% fall in broker market share

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James Mitchell 5 minute read

The non-major lenders have won back a significant share of broker-originated home loans over the three months to December, with one major losing 8.4 per cent of broker market share, according to new figures from a major aggregator.

AFG yesterday reported a jump in the number of Australian mortgage holders looking to leave the big four banks. Following on from the previous quarter, consumers refinancing their home loans have again turned their backs on the major lenders in their search for savings, according to the latest AFG Competition Index.

“In terms of overall mortgage sales the majors and their subsidiaries slipped by 8.1 per cent to close the quarter with 64.1 per cent of the market. This is a post-GFC low,” AFG general manager of sales and operations, Mark Hewitt, said.

“The resurgence of the non-majors has largely been driven by those borrowers seeking to refinance,” he said.


“The non-majors lifted their share of the refinancing market to 43.2 per cent across the last quarter. Suncorp with an increase of 3.3 per cent and AMP with a lift of 2.1 per cent led the way with refinancers, largely at the expense of the Westpac stable”.

AFG figures show that Westpac and its subsidiaries — Bank of Melbourne, Bank SA and St.George — dropped its share of total mortgages by a combined 8.4 per cent for the quarter.

The majors have also pulled back from the investor market, with their share of that segment dropping by 7.0 per cent for the quarter.

The Reserve Bank’s decision to leave the official interest rate on hold at its December meeting has proved largely irrelevant to lender policies, with many lenders continuing the practice of lifting interest rates outside the RBA cycle.

“In the past week many lenders have been increasing fixed and variable interest rates. They have been targeting areas such as investment loans and this is often a trigger to encourage consumers to shop around,” Mr Hewitt said.


“In the current environment it is worth picking up the phone to your mortgage broker to help understand what is happening in the market and that your loan is still the most appropriate for your circumstances.”

[Related: Westpac closing branches as brokers take over]

Major bank sees 8.4% fall in broker market share
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James Mitchell

James Mitchell

James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.



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