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Advantedge set to launch new business

Staff Reporter 4 minute read

By: Belinda Luc

Advantedge is gearing up to launch new services that will allow brokers and mortgage managers to expand their value proposition.

The new service, Advantedge Financial Solutions, will allow brokers to “realise the value of their business by expanding beyond mortgage products,” Advantedge Financial Solutions general manager Stephen Moore said.

According to Mr Moore, the services will provide Advantedge brokers and mortgage managers with a non-lending product panel of ‘preferred providers’ giving them the ability to offer non-loan products and services; it will also offer best practice options to fulfil client needs; and valuation services so brokers and mortgage managers can identify the dollar value of their business.


Mr Moore told The Adviser that while a small amount of brokers already offer insurance and other financial solutions to their clients, almost every client is open to receiving advice on those products.

"Our new services are focused on providing best practice advice for brokers and mortgage managers, assisting customers and ultimately – increasing brokers’ business value,” Mr Moore said.

Chief executive officer Drew Hall added that with the advent of licensing and regulation, the time has come for brokers to ramp up their business value proposition.

“With regulation, brokers should embrace this time as an opportunity to get to know their customer better,” Mr Hall said.

“With the licensing options we are offering and the launch of Advantedge Financial Solutions, we aim to continue to support our brokers and mortgage managers and the services they provide to consumers, whether it be via home loans, insurance and other financial services.”


Advantedge set to launch new business
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